Hazera and TOP The Onion Group join forces in exclusive partnership for set onions
Posted on May 20, 2025
Focusing on quality, innovation, and shared expertise for the grower.
Hazera and TOP The Onion Group have entered into an exclusive, worldwide collaboration agreement for the supply of set onion seeds. From now on, Hazera will supply exclusively to TOP, who is responsible for the production and global distribution of first-year onion sets.
This strategic partnership goes beyond mere supply — both parties combine their strengths in variety development, cultivation guidance, and market knowledge. Hazera focuses on genetics and breeding, while TOP handles production.
Rien Murre (TOP The Onion Group) and Dirk Essing (Hazera)
A key competitive advantage is the cultivation in Northern France — a region with fertile, disease-free fields ideally suited for high-quality onion sets. Thanks to this unique position, TOP The Onion Group can provide growers with extremely reliable and vigorous planting material.
The shared goal is to supply growers worldwide with healthy and reliable planting material, tailored to diverse growing conditions. Hazera’s well-known onion varieties such as Crusado, Contado, Cupido, and Corrado are part of the portfolio and continue to be developed.
Innovating together for the future of onions
Erwin Groen (TOP The Onion Group) and Dirk Essing (Hazera) emphasize that the partnership enables them to respond faster to changing market conditions and to continue innovating together. Through knowledge sharing and close cooperation, they develop strong, practical varieties of high quality. This partnership is a win-win that raises the reliability and quality of onion sets to a higher level.
#GrowingTogether #InvestedExpertise
HAZERA: Growing Together
Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables us to be close to our customers.
Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the largest company in the industry.
Galilea Tomato: The Untold Story Behind Its Global Success
Posted on May 15, 2025
The Hazera Tomato team was taken by surprise when their determinate open field variety, Galilea, became a long-standing blockbuster. It is because Hazera was traditionally known for its indeterminate greenhouse varieties and globally grown round tomatoes.
Launched 15 years ago in Mexico, Galilea significantly impacted global tomato cultivation with its large fruits and robust plants, allowing for high yields and quality previously unseen in open field tomato productions.
Building on Galilea’s success in Mexico, the tomato team took a leap of faith and introduced Galilea in different parts of the world, where with its properties, Galilea overshadowed local varieties. Let’s have a look at some success highlights:
In California, Galilea is cultivated as a bush or staked and is sold in many American retail stores.
In the Ethiopian market, Galilea had such a successful launch that it became synonymous with quality tomatoes. The firmness and low juice content of the fruit made Galilea ideal for transportation, a critical factor for local farmers and traders.
Galilea revolutionized Turkey’s summer tomato market. Initially, the Turkish market was characterized by low quality varieties, but it became evident that growers who had experience with Galilea were willing to invest more in its quality seeds as they were able to charge a premium price for the produce.
“From the beginning Galilea gave us the feeling that it was going to be a blockbuster variety. We recognized that customers were coming to us instead of us having to go to them. We didn’t need to invest heavily in marketing or promotion because the variety spoke for itself.” ~ The marketing team.
Despite its success, Galilea faced challenges in certain regions due to emerging fungi and viruses. This recognition led to investing the expertise and efforts of our R&D team into finding solutions to these challenges. Our R&D and team of breeders developed several new commercial hybrids resulting in the birth of the “Galilea family,” which fights against Fusarium 3 fungus, Powdery Mildew, and TY virus. All while preserving the superior genetics and fruit qualities of Galilea and keeping its position as a versatile choice for growers.
“Galilea is the variety that made Hazera one of the leaders in the world’s open field tomato segment.” ~ Ezri Peleg, Global Breeding Lead for Tomatoes.
Adding on its success, in 2020, Galilea achieved a remarkable milestone by recording the highest sales for a single variety and by being sold in almost 40 countries. This achievement underscored Galilea’s status as the leading tomato variety in sales, bringing pride and a sense of accomplishment to everyone involved in its development and cultivation.
Galilea’s success story is a testament to the power of targeted breeding programs and the adaptability to diverse agricultural challenges. Its high yield, exceptional quality, and robust resistance to various diseases have set new standards in tomato cultivation globally, ensuring its continued dominance and popularity in the market.
Would you like to learn more about Galilea? Don’t hesitate to contact us.
Happy 30th birthday, Marshal! You are the pointed cabbage that has conquered the market with your fresh taste and quality.
At Hazera, everything is driven by our passion for innovation and our commitment to growers. We develop vegetable varieties that nourish communities and contribute to a strong and sustainable food system. The journey of Marshal, our groundbreaking pointed cabbage, is a testament to this dedication.
It all started with Duchy, the first pointed cabbage to make a significant impact in Western Europe. Developed in the 1980s, Duchy won the hearts of growers and consumers with its unique shape and natural sweetness, earning it the popular name “sweetheart cabbage.”
Growers saw the potential to extend Duchy’s availability and began storing it in cold storage, which extended the season by six weeks. This led to the need for a variety with even better storage qualities—one that would maintain its quality over a longer period. That’s when Marshal came into the picture.
Marshal was specifically developed to redefine the standard of storability. Unlike other varieties, Marshal retains its premium quality even after long storage. It has fewer yellow leaves, a firmer texture, and no black pepper spots. This breakthrough led to the creation of a new market segment: pointed cabbage designed for longer storage without compromising freshness or taste.
Our partners in the Netherlands contributed to Marshal’s success by using Controlled Atmosphere storage, where oxygen in the storage room is limited, and flowpacking techniques, which further extend its shelf life. Thanks to these innovations, Marshal became the retailer’s top choice, appreciated for both its consistency and quality.
“Marshal excels after Controlled Atmosphere storage; the lack of deterioration after opening the storage room is exceptional. Unlike other varieties that may show signs of wilting, yellowing, or loss of structure, Marshal maintains its fresh appearance, firm texture, and sweet taste, even after prolonged storage.” – Maarten Danenberg, Product Manager Cabbage and Brussels Sprouts.
Duchy laid the foundation, and Marshal has strengthened Hazera’s position in the pointed cabbage market. With the addition of Earl and Baron—varieties with improved plant health and better field performance—our portfolio continues to grow, offering tailored solutions for various markets.
Would you like to learn more about Marshal? Contact us!
Roaring Success: Onza, a Mini seedless Watermelon with a Big Impact
Posted on Mar 12, 2025
Developing a triploid, seedless watermelon requires precision and expertise—especially when integrating new traits to meet the demands of growers, retailers, and consumers. Hazera’s breeding team has achieved a remarkable breakthrough with Onza, a next-generation tiger type mini seedless watermelon hybrid.
Onza embodies Hazera varieties’ core strengths and essential traits in crop resilience, high yield, and good shelf-life. Its ideal rind-to-flesh ratio ensures durability during shipping without compromising quality, while its deep red interior, long shelf life, and high brix content guarantee a sweet, flavorful experience.
“Onza is proving to be the first of our new generation mini tiger strip watermelons that shows wide adaptability for West Coast growers. It boasts high yields, excellent field holding capacity, impressive storage shelf life, uniformity, and exceptional internal qualities, which have growers and marketers raving. Watching the harvest crews’ line up Onza on the beds and seeing the line machines stop due to high yields stacking up the belts is a very impressive and prideful sight to see.” ~ says Barry Younkin, Western USA Sales Manager.
Thanks to its amazing adaptability, Onza has quickly gained traction in the US and Mexico markets, proving its value in challenging growing conditions. It delivers measurable benefits across the agricultural chain by reducing costs for growers, maximizing profitability for retailers, and ensuring satisfaction for consumers. At Hazera, innovation does not stop at breeding. Our Fresh Chain program fosters sustainable partnerships across the entire supply chain, from seed to shelf. By collaborating with growers, retailers, and other stakeholders, Hazera ensures that groundbreaking varieties like Onza meet market demands while raising industry standards for quality and sustainability.
Hazera’s long-term vision is to continue elevating watermelon quality and transportability while developing robust solutions for plant protection and yield stability. Through continuous product improvement, Hazera remains committed to advancing a healthier, more resilient food system and delivering optimal value across the agricultural chain.
Would you like to learn more about Onza? Contact us!
The story of Centro, a high-performing onion variety now sold throughout Europe, is one of innovation and strategic focus.Over the years, Centro has become a key symbol of Hazera’s dedication to producing top-quality onions and driving success in the global market.
Thirty years ago, Hazera’s market share in onions was low. In 1993, a dedicated project team was formed, bringing together experts from R&D, Marketing, and Commercial divisions, along with an external onion specialist. The goal: to uncover the reasons behind the low market share and implement impactful changes to significantly improve it.
Through extensive discussions with key growers and packers, the team identified the core issues—low yield and poor skin quality—which led to low pack-out rates and considerable losses for customers. This realization helped the team set new priorities, focusing on four key traits: yield, skin quality, dormancy, and firmness.
Recognizing that “what gets measured, gets improved,” the team invested in a machine to accurately measure firmness. This new approach provided clear focus and helped define the right priorities. Over the next decade, Hazera’s onion team consistently used this tool during their evaluations, allowing them to identify clear differences in traits like yield and firmness between Hazera’s genetics and those of competitors.
Together with a group of colleagues, the team selected breeding number 37-58 F1 for development. It was thoroughly tested with leading growers in key onion-producing regions, and a detailed plan was created to guide the project in the years to come. Numerous trials confirmed the variety’s exceptional performance. The variety was named “Centro” due to its high rate of single centers and was first launched in key markets, the Netherlands and Germany. Within 6-7 years, Centro gained popularity and was adopted in many other countries.
Hazera’s long-term commitment and investments have led to a substantial increase in its market share for onions. Hazera continues to focus on breeding and the development of high-yielding varieties with unique traits.
Would you like to learn more about Centro? Contact us!
New collaboration: Innovative Tech for Monitoring Pollinators in Seed Production Fields
Posted on Jan 13, 2025
Hazera Seeds Ltd. and BeeHero Announce Collaborationto Evaluate Innovative Technology for Monitoring Pollinators in Seed Production Fields Around the Globe
The collaboration between Hazera and BeeHero will focus on BeeHero’s Pollination Insights Platform (PIP), whose aim is to provide farmers with precise information about pollination activity in seed fields
Tel Aviv, ISRAEL, January 15, 2025 – Hazera, a global vegetable seeds company and part of Limagrain Group’s vegetable seeds division, and BeeHero, the pioneer of data-driven precision pollination, announced a collaboration to evaluate BeeHero’s Pollination Insight Platform (PIP) for monitoring pollinators in seed production fields around the globe. This collaboration is the result of several years of joint efforts, including the use and evaluation of PIP in various seed fields.
According to Avi Gabai, Production Research Manager at Hazera, “As a leading company in the vegetable seed industry and part of the global Limagrain Group, we are excited to collaborate with a company specializing in precision pollination. Our ongoing collaboration with BeeHero since 2019 demonstrates that BeeHero’s technology can address one of the most critical challenges in modern agriculture – pollination. Our collaboration has shown that BeeHero’s technology can improve pollination efficiency, hive quality, and address the issue of bee colony loss.”
Efficient pollination is essential for seed production and agriculture in general, affecting yield and crop quality. Approximately 75% of major food crops depend on pollinators, with the honeybee being one of the most important pollinators in nature. The modern pollination industry, based on the transportation of beehives to fields during the pollination season, faces challenges such as declining bee populations and hive strength. Therefore, improving pollination efficiency is crucial to ensuring crop yield and quality. This is equally true for crops used in seed production, which have high economic value and strategic importance for human survival.
The Pollination Insights Platform (PIP) developed by BeeHero aims to ensure the pollination process and to provide real-time actionable information to farmers. This system includes IoT sensors installed in fields that collect various data on pollinator activity, the extent of flower visits where pollination occurs, and changing environmental conditions. This information is translated into actionable insights using artificial intelligence to improve pollination efficiency. Until now, this data was collected manually, partially, and inefficiently, so this solution can help farmers increase their overall productivity. The PIP system complements BeeHero’s in-hive sensors, enhancing their functionality.
The current collaboration between the two companies includes monitoring seed production fields in Israel and France, with plans to expand to additional regions in future seasons. The sensors installed in these fields measure bee activity, pollination distribution, bee behavior throughout the day, and other insights transmitted in real time to farmers, enabling them to maximize pollination capabilities in their fields – and consequently, the yield and quality of the seeds.
According to Omer Davidi, CEO and Co-Founder of BeeHero, “We are excited about our collaboration with Hazera, which combines extensive knowledge in seed production with advanced sensor technology and AI-based analytics to drive significant improvements in crop yield and quality while promoting sustainable agricultural practices. PIP allows for efficient pollination management for the first time, demonstrating how data and technology can advance an industry that has so far operated without measurement and transparency. We’re looking forward to continue working together with Hazera to optimize pollination for seed production and ensure the food supply for generations to come.”
Avi Gabai adds, “The heart of the collaboration lies in combining BeeHero’s technology with Hazera’s agricultural expertise. We support sustainable farming methods by improving bee health and ensuring more efficient resource use. Feedback we received from growers shows that data analysis from BeeHero’s system provided practical insights for beekeepers and farmers, and assisted them to optimize production methods and could potentially increase overall yield. By using BeeHero’s technology, we aim to increase seed yield and reduce yield volatility through remote monitoring of pollination activity.”
According to Gabai, “As part of the Limagrain Group, we promote innovative agricultural methods worldwide and implement them within the group. The collaboration with BeeHero represents a significant step forward in improving bee health, pollination efficiency, and advancing agricultural innovation.”
Recently we welcomed our growers to the opening of our new High-Tech R&D tomato breeding greenhouse in Made, the Netherlands, to give them insights into the High-Tech program and how Hazera will refine its breeding techniques to accelerate the development of innovative tomato varieties that will meet evolving market needs.
Our dedicated High-Tech tomato experts are responsible for bringing these varieties to the market. Let’s talk to Bart Van Calenberge, Product Development Specialist for High-Tech Tomato at Hazera, about how we use the valuable insights from our growers to introduce hybrids into their greenhouses.
Bart embodies a collaborative spirit by conducting trials with our growers. “Our goal is to see how our hybrids perform across different environments,” he explains. “The genetics might be the same, but the final result is a combination of our seed technology and the unique growing conditions of each glasshouse”.
The Power of External Trials
For Hazera, conducting trials with growers is far more than a routine exercise. It is a critical process of mutual learning and continuous improvement. “We want growers to experience our pre-commercial varieties in their own environments,” Bart notes. “This gives them first-hand insight into the potential of our new varieties, while interactively discussing the specific requirements they are looking for, for their glasshouse which we can reconnect to our breeding program.”
Each trial location offers a unique lens through which Hazera can assess its varieties. Different climates, management techniques, and local conditions reveal nuanced insights that cannot be captured in controlled research environments.
Growers contribute practical expertise and real-world testing. “We are experts in breeding, and growers are experts in growing,” Bart emphasizes. “This collaboration allows us to critically evaluate our selection criteria and ensure we are meeting evolving market needs.”
In an ongoing autumn trial, a grower provided crucial feedback on how our plant genetics reacted to their specific growing environment. Such interactions with growers directly inform Hazera on future breeding efforts as well as provide valuable insights to the grower on how to optimise the combination of our variety to perform in their specific growing environments.
Looking Beyond Yield
While productivity remains crucial, Hazera’s approach to variety development goes much deeper. Growers are increasingly seeking varieties that balance multiple traits: disease resistance, overall plant performance, labor and energy efficiency. “It’s not just about yield,” Bart explains. “We’re looking at comprehensive characteristics that make a variety truly valuable.”
In the greenhouse where this particular trial took place, rows of tomato plants tell a story of ongoing collaboration. They represent not just a potential crop, but a testament to Hazera’s dedication to innovation, partnership, and continuous improvement.
For more information contact our dedicated High-Tech Tomato Team.
How ToBRFV varieties changed the Mexican tomato market
Posted on Dec 03, 2024
ToBRFV is a constant threat to growers worldwide as it significantly reduces yields, affects the quality of the fruit, and systematically infects other plants. It is a very transmittable virus that can infect through soil, tools, water, and people’s contact. Hazera has been tackling this threat with its ToBRFV IR varieties- the optimal balance between protection and performance – which provide growers with an effective tool to face the highly infectious virus.
Guillermo Briseno, General Manager in Mexico tells us how the ToBRFV varieties changed the tomato market in Mexico.
Market overview prior to ToBRFV resistant varieties
“The Mexican tomato market before ToBRFV, was a regular market with its challenges on yield, quality, regular diseases for which we had the majority of the resistances and so on.”
How did the new virus impact the market?
“After ToBRFV, the course of tomato producing practices has changed dramatically in Mexico and in the whole world. At the beginning, it was an unknown enemy that was confused many times with TSWV or similar symptoms diseases. ToBRFV is a game changer in the industry. It requires plants to have a strong resistance as that is the main factor for growers to be able to produce tomatoes.”
What are the tomato growers looking for today?
“When the first ToBRFV-resistant varieties were launched by the different companies, there was always a strong doubt from the growers, about whether the resistance was strong enough or not, or how the behavior of the plants would be related to all the rest of the traits such as quality, quantity, vigor, size, fruit coloring etc. As of now, growers are looking for the optimal balance of protection plus performance of the ToBRFV-resistant varieties; So, it is important to supply growers with varieties that can provide on one side resistance and on the other side a good performance that can provide the growers a profitable business.”
Recognition of Hazera’s Efforts
“Hazera has a good position on the ToBRFV tomatoes in particular the indeterminate roma and grape tomatoes slots. We have now two indeterminate tomato varieties Canelo and Pendragon that show good performance and add value to the growers. In addition, we are now adding long shelf life to grape tomato varieties that require a high demand of labor to support growers as well with lower labor needs, resistance, and performance. At Hazera, we will continue working on this desired balance that can assure growers to continue profitable seasons and bring more and more varieties in the different slots that can provide performance and resistance.”
Would you like to learn more about the market in Mexico or have other questions? Contact us!
Hazera’s new high-tech R&D greenhouse, unveiled last week in Made, the Netherlands, marks a significant milestone in the company’s ambition to become a leader in the high-tech tomato industry. The nearly 5-hectare facility, located next to Hazera’s headquarters, will serve as a cutting-edge hub for research and development.
This investment, supported by Limagrain’s vegetable seed division, aims to enhance Hazera’s research capabilities, focusing on developing tomato varieties with strong disease resistance (particularly to ToBRFV), high yield and excellent taste.
The official opening was done by the Mayor of Made-Drimmelen. From left to right Elad Shalit (Hazera), Gilles Gay (Limagrain), Mayor of Made-Drimmelen Mr. Scholtze, Milena Vulcheva (Deputy CEO Hazera) and Mary van Laar (Hazera)
The greenhouse is repurposed from an existing commercial operation, which aligns with Hazera’s commitment to sustainability. This facility will also allow Hazera to refine its breeding techniques and accelerate the development of innovative tomato varieties that meet evolving market needs. By leveraging advanced technology and expertise in breeding, Hazera aims to help growers overcome challenges and improve the quality of their crops.
The Netherlands, as a hub for high-tech tomato production, provides the ideal setting for this initiative, and Hazera envisions its new greenhouse as a vital tool for driving innovation and growth in the global high-tech tomato market.
Big thanks to the team
After the presentations and a tour of the greenhouse, we had the opportunity to discuss the future of tomato breeding in person with our partners. We also took the time to express our heartfelt thanks to the dedicated team of employees and contractors who worked on the construction of the new greenhouse.
Ready for the future “This new greenhouse demonstrates our commitment to sustainability and efficiency, as well as extension of business operations”, says the new appointed Deputy CEO Milena Vulcheva. “We are incredibly grateful to everyone who contributed to this intensive period. This is a key milestone in our drive for innovation and ambition to become a leader in the high-tech tomato industry. Together with our partners worldwide we will build a sustainable future.”
A fresh boost for the region of Made “The acquisition and renovation of André van Zeijl’s greenhouse by Hazera provides a fresh boost to Plukmade” according to Mayor Scholtze of Made-Drimmelen. “Since 1999, Hazera has had its operations in Made, and this expansion further stimulates local employment and commercial activity. It is something we, as a municipality, are proud of.”
For more information, please contact: www.hazera.com / or check our social channels
HAZERA: Growing Together Hazera Seeds is a global company that develops, produces, and commercialize seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry
Five years ago, Hazera introduced Fenix pepper, a blocky yellow variety, to greenhouse cultivation across Mexico, revolutionizing the pepper industry with its superior qualities.
Before the arrival of Fenix, Mexican growers faced a significant need for reliable pepper varieties that could deliver continuous yields from September to May. Growers often experienced a production gap with traditional varieties, especially during the cold months. At the same time, shifting consumer preferences increased the demand for peppers with good fruit shape and an attractive yellow color.
These market demands resulted in several competitor varieties entering the market. Fenix emerged after years of dedicated breeding that prioritized the development of a disease-resistant and strong crop that thrives even in stressed conditions and challenging latitudes where radiation is a limiting factor.
Fenix’s exceptional attributes, such as high yield, quality fruit in terms of color, shape, and uniformity, and a strong plant balance between vegetative and generative growth, make it the preferred choice for growers. Today, it holds approximately 40% of the market share in Mexico, particularly in the Sinaloa area.
“Fenix is a variety with very strong plant, that helps to have a healthy plant that can be grown on high radiation condition during summer when we start the harvest. During season, fruits continue with good sizes and thick wall. It’s an excellent variety for us with its flexibility to be packed in boxes and bags. On this segment of yellow blocky pepper, Fenix is the best variety for our growing conditions like salty soils and high radiation during big part of the season. During and after winter, Fenix keeps its uniform sizes and good fruit weight.” ~ Gerardo Gonzales Perez, grower at Horticola Jehersa S.P.R de R.L. farm in Yurecuaro, Michoacan.
With devotion to sustainability, we continuously seek ways to enhance our varieties. With Fenix, we implemented sustainable growth methods that minimize fruit waste and optimize the use of water and fertilizers. This approach reflects our dedication to creating a positive impact across the entire supply chain, from growers to consumers.
The success of Fenix is a testament to our commitment to innovation and people. The high performance and fruit quality of Fenix ensure that growers produce healthy, delicious vegetables that strengthen communities and promote healthy living. Our global diversity and invested expertise allow us to understand and adapt to the unique needs of various markets, ensuring that Fenix continues to be a valuable crop.
Would you like to learn more about Felix? Contact us!
At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While we tend to put our products in the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Federico Puyo (52), Product Manager for Long Cucumbers and Blocky Peppers from Almeria, Spain.
Federico Puyo, Product Manager for Long Cucumbers and Blocky Peppers, lives in Almeria with his wife and two kids. He studied agronomy and has been working in the agricultural industry since 1994. He began his career as an advisor in crop management for local companies in the fertilizers and fruit trees business. After 25 years, Federico decided to return to his roots and work with vegetables. He joined Hazera five years ago and with his empathy, expertise, and curiosity he has been a valuable team member since.
What is a common myth about your field of expertise?
“A common misconception about the seed industry in general, which I also had myself, is that creating and breeding new hybrids is not a complicated process. But since I started working as a product manager, I learnt that I couldn’t have been more wrong about it.” Admits Federico. “Turns out, producing seeds is quite complex. Especially nowadays, as there is a need to develop global varieties that can thrive in various conditions and markets.”
In your opinion, what is the most important strength someone needs to be successful in your job?
“I think empathy and willingness to help others are very essential skills a product manager should have. At the end of the day, it’s not just the company that matters, but the people within. In my position, it is important to have empathy because you need to understand the challenges and needs of different departments and people like breeders, sales, and marketing. You need to be able to combine the various perspectives and work together towards a common goal. And of course, to do this, you also need to be curious, need to be engaged with different departments within and outside the company to learn and understand what they do. Then you have the full picture, and you are of better help.”
Tell us about a project you’re proud of and why.
“I can highlight two things I’m proud of. One is the mini seedless watermelon project I’m involved in with some colleagues from Marketing and Fresh Chain. I’m very proud of being part of this project because, despite all the difficulties the team is facing, we are taking a position in the market step by step. The other thing to highlight is related to my crop, long cucumber. I take pride in transforming the perception of Hazera in the Spanish market. At first, Hazera was viewed as a tomato company, but the reputation of our long cucumbers is growing more and more, and growers are curious about our varieties.”
What does “Hazera- Growing Together” mean to you?
“As I see it, Growing Together has two parts. One part is Growing Together internally, as I mentioned, being empathetic and curious and working as a team with colleagues. I might not be so knowledgeable in other crops, but I keep an open mind and try to connect with my colleagues and learn from them.” Federico smiles. “In the end, we are one team, and we need to have the same mission. Growing together externally means that we need to collaborate with our external partners and customers, understand their challenges and try to find solutions to help them. So, growing together is not only a benefit for Hazera but also a global benefit.”
Tell us something about yourself that most people do not know.
“Not many people know, but I would like to set up a tapas bar when I retire. My wife is not convinced yet of this idea.” Federico laughs. “But I’d love to own a tapas bar, where I can talk with the people who come in. And of course, drink a beer or two with them.”
Do you want to stay connected with our Hazera people?
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Pendragon, our mini plum tomato, was developed in Almeria, Spain. With its enhanced shelf life, high yield, uniform shape and ToBRFV resistance, Pendragon is a remarkable advancement in the agricultural sector. Interestingly, ToBRFV began affecting Spain just as our tomato team was developing Pendragon, allowing Hazera to be inspired by nature and to respond swiftly to this new virus.
Pendragon offers several advantages such as its resistance to diseases, high yield potential, reduced labor, extended shelf life, minimal waste, and consistent high quality throughout the year, even in overwinter conditions. These benefits made Pendragon a promising choice for growers.
However, introducing Pendragon to the market was not without challenges. At that time, growers were accustomed to harvesting mini plum fruits at an early, green stage due to their limited post-harvest shelf life. The packing houses even had their machinery calibrated to sort greenish fruits, rejecting, and downgrading the quality of the more mature ones. These practices were a significant hurdle for Pendragon.
To address these challenges, the Hazera tomato team engaged directly with growers, teaching them how to harvest the variety. The team demonstrated the superior shelf-life capabilities of Pendragon both on the plant and post-harvest. These visits changed the growers’ perceptions, leading them to harvest the fruits at their ideal color. This also decreased the number of complaints growers made about losing quality quickly, having soft fruits with low shelf-life and cracking.
Once the growers were confident in Pendragons’ shelf life and the harvesting practices, extensive efforts were made to adjust the sourcing machinery in packing houses, ensuring mature fruits were correctly processed and not prematurely rejected. This collaborative approach and knowledge sharing let us grow together with our growers and ultimately led to a significant reduction in complaints from customers in Northern Europe.
“The growers adopted Pendragon on their farms very fast and within only two years of sales, it became one of the most grown varieties in Almeria. This is due to the Pendragon’s huge agronomical advantages over competition and its positive reception at both retail and consumer levels.” ~Alfredo Mesa, Tomato Product Manager at Hazera Spain.
Pendragon has made an impact on the industry, delivering benefits at every stage of the supply chain. The growers benefit from higher yields and reduced labor costs. Retailers benefit from waste reduction, thanks to the long post-harvest life and resistance to cracking. And consumers can enjoy high-quality fruits with excellent taste and crunchiness, as the fruit matures naturally on the plant rather than during transportation.
Would you like to learn more about Pendragon? Don’t hesitate to contact us.
Hazera’s Long Cucumber breeding program, initiated around ten years ago, is still relatively new. This makes it even more impressive that at such an early stage of the program, our team was able to breed ZiMMan, a variety that responds exceptionally well to new environmental stress factors like climate change, water salinization, and new plant viruses.
In the ever-evolving field of agriculture, with increased environmental challenges, Hazera needs to produce versatile varieties. ZiMMan is the first variety developed with this in mind. It is a notable addition to the Hazera cucumber portfolio, designed to tackle these challenges, with a main focus on fighting against the new plant viruses, especially CGMMV.
ZiMMan was launched in Spain, a key market for Long Cucumbers. But its adaptability to thrive under hot conditions, high yield, and comprehensive set of resistances (CYSDV, CVYV, CGMMV, Px) make ZiMMan a resilient and reliable choice for growers worldwide.
“The team started to develop ZiMMan around four years ago and within its first commercial year, ZiMMan achieved a 10% market share of the Spanish market in seed quantity. I’m impressed and proud of the team that they were able to achieve this level of success in such a short time with our cucumber breeding.” – Federico Puyo, Product Manager for Long Cucumber.
Moreover, ZiMMan showcases Hazera’s commitment to innovation and excellence, offering several key characteristics that ensure its adaptability to diverse growing conditions and environmental stresses: Strong Root System: Ensures the plant’s resilience and ability to withstand stress. Dark Fruit Colour: Indicates a healthy and visually appealing crop. Plant Structure: Promotes optimal growth and productivity.
With investing the expertise of its team, Hazera is on a journey towards cultivating stronger and more resilient cucumber varieties.
Would you like to learn more about ZiMMan or our cucumber breeding program? Feel free to contact us.
How ToBRFV varieties changed the tomato market in Greece
Posted on Oct 20, 2024
Greece is recognized for its substantial consumption and production of tomatoes, both fresh and processed. This brief explores the transformative impact of Tomato Brown Rugose Fruit Virus (ToBRFV) resistant varieties on the tomato market, focusing on the pre-existing conditions, the emergence of dominant varieties, their characteristics, benefits, and the broader implications for tomato cultivation.
Let’s see what Petros Karkatselis, General Manager can tell us how the ToBRFV varieties changed the tomato market in Greece.
Market overview prior to ToBRFV resistant varieties
“Before the introduction of the ToBRFV resistant beef tomato varieties, the virus significantly affected the tomato cultivation in Greece. It caused a reduction of approximately 15% in tomato greenhouses cultivation area. This decline was attributed to the virus’s detrimental effects on both yield and fruit quality, prompting growers to shift to alternative crops, such as cucumbers and tomato mini plums, that we saw an increase in the last two years in cultivation area by over 15%.”
Which ones are the dominant varieties in the Greek market?
“Hazera introduced Thireos F1, the first ToBRFV resistant beef tomato variety in Greece, with initial plantings in spring and expanded cultivation into autumn/overwinter periods. The variety has shown promising results, with excellent yield and fruit quality, encouraging repeated cultivation among growers. Similarly, the mini plum tomato variety Lollipop has gained traction for its resistance to ToBRFV, bolstering grower confidence in tomato production free from the virus’s threats.”
What are the main benefits of these varieties?
“Thireos is characterized by a robust and vigorous plant producing large, shiny red beef tomatoes with outstanding taste and quality.
Lollipop is known for its strong plant and high yield, Lollipop produces fruits with exceptional taste and extended shelf life.
These varieties not only outperform older varieties in yield but also offer a resistance package that allows for the cultivation of non-grafted plants, reducing costs significantly.”
What tomato the growers are looking for today?
“The challenges of pest infestations (Tuta Absoluta), labor costs, and ToBRFV have contributed to a declined tomato cultivation in Greece. Growers are searching for resistant varieties that offer ease of cultivation and high performance to mitigate these threats. The demand for ToBRFV resistant varieties is a testament to the industry’s need for solutions that effectively address both the virus threat and cultivation costs.”
How are the Hazera ToBRFV-resistant varieties perceived in Greece?
“Hazera’s introduction of ToBRFV resistant varieties has been well-received in the market, providing growers with the means to produce high-quality tomatoes while alleviating concerns over virus-related losses. Hazera’s proactive support and knowledge sharing have been instrumental in assisting growers to optimize their cultivation practices and achieve superior results.”
How are Hazera’s efforts recognized?
“Hazera has been breeding resilient and resistant varieties to overcome the challenges in the market for a long time. With its ToBRFV varieties Hazera tackled new challenges and showed its commitment to support growers in difficult situations as well.”
How the ToBRFV varieties work for the growers?
“The introduction of ToBRFV resistant varieties, such as Pendragon, Giubilo, Windsor, Canelo, Lollipop and Thireos, aligns with the concept of “Tomato That Works for You,” emphasizing the synergy between innovative breeding techniques and the practical needs of tomato growers. This approach highlights the industry’s shift towards sustainable and resilient agricultural practices in the face of emerging threats.
In summary, the introduction of Hazera ToBRFV resistant tomato varieties has significantly influenced the Greek tomato market, offering new opportunities for growth, stability, and sustainability in the middle of challenges. Hazera’s contributions, through the development and support of these varieties, have been critical in revitalizing tomato cultivation in Greece, reflecting a commitment to innovation and sustainability in agriculture.”
Would you like to learn more about the market in Greece or have other questions? Contact us!
How the ToBRFV varieties changed the tomato market in Spain
Posted on Jul 18, 2024
ToBRFV, Tomato Brown Rugose Fruit Virus, is a constant threat to growers worldwide as it significantly reduces yields, affects the quality of the fruit, and systematically infects other plants. It is a very transmittable virus that can infect through soil, tools, water, and people’s contact. Hazera has been tackling this threat with its ToBRFV IR varieties- the optimal balance between protection and performance– which provide growers with an effective tool to face the highly infectious virus.
Alfredo Mesa, Product Manager for tomatoes tells us how the ToBRFV varieties changed the tomato market in Spain.
Can you give an overview of the market before the presence of the ToBRFV resistant varieties?
“Not all the markets have reacted the same way to the virus. In the first markets with virus-infected tomato crops, growers needed to adapt to the situation without resistant varieties. From doing one long cycle per year, they moved to two cycles. Others were searching for varieties with field tolerance. Growers realized that they needed resistant varieties as their “tolerant” varieties were not strong enough anymore due to the increased level of infection, so the seed companies started to release resistant varieties. These markets needed to be open to change their traditional varieties to new resistant ones because the growers were not willing to try anything without the resistance.”
How did the new virus impact the market?
“All markets were impacted differently, depending on when the virus appeared. It seemed to have affected more greenhouse production than open fields. The more intense the agriculture system was, the more impact the virus had on that market. Another change in the market was the change of susceptible varieties to resistant ones. However, the cultivated tomato area has not decreased yet.”
How did the new virus impact the growers?
“Growers suffered from marketable yield loss. They needed to finish their crops earlier, sometimes even two months earlier than they used to, leading to shorter growing cycles. It was necessary because the virus weakened the plants by reducing the foliar area. If the infection starts in young plants, growers must pull out the plants and start again if possible. If not, they need to move to other crops.”
How did Hazera develop its varieties?
“Hazera has been researching and investing massive resources and working for over ten years side to side with our growers/partners to develop a good resistance level without compromising the performance of the current varieties. Breeders, phytopathologists, and genetics worked together, implementing state-of-the-art tools and technologies to speed up the discovery and implementation stages. Thousands of sources were screened looking for potential sources of resistance against the virus. New phytopathology bioassays were developed to confirm and validate the potential sources found. Then parental lines and further hybrids carrying the resistance against the virus were developed and hybrids were deployed in a vast network of trials in the different markets worldwide to confirm both the resistance against the virus and the agronomical performance. Only varieties combining both Resistance and Performance were promoted to the next stages.
Which ones are the dominant varieties in the Spanish market?
“Depending on the typology. For example, nowadays, the Mini Plum varieties, like Pendragon, and Windsor are the more common ones. They have a high performance in all markets and all seasons. Both are very productive and outyield most of the competition, even more so when ToBRFV is present. They also make the harvest process very efficient as the fruits from two and three clusters could be left in the plant and harvested at once. Shelf-life of the fruits is also very good, which allows the harvest to be very efficient. Growers who didn’t have problems with ToBRFV are still very satisfied with Camelot. In segments where new ToBRFV-resistant varieties are not performing well, such as cluster typologies, growers stick to their traditional varieties. Additionally, some plantings, particularly those in November-December with short cycles and no virus present, serve as opportunities for growers to test new ToBRFV-resistant varieties as a precaution.”
What are the main benefits of these varieties?
“If I had to narrow it down, I would highlight the following characteristics:
– High yield potential with very little waste in the field and retail.
– Good quality fruits if they are harvested at the right time in terms of maturity with extended shelf-life.
– Good resistance to ToBRFV infection.”
What are the tomato growers looking for today?
“They look for resistance and performance, which means that fruits and plants do not show symptoms of infection, and at the same time, the varieties perform over the minimum standards of yield, size, quality, etc. First, of course, they look for resistance, but after testing what the seed companies are presenting with resistance, they request high performance. Hazera will not release inferior varieties.”
How are the Hazera ToBRFV-resistant varieties perceived in Spain?
“Hazera did not only contribute with varieties with good levels of resistance and performance but also with education on dealing with the virus. The Hazera team did their research and communicated their findings to the growers, technicians, and agricultural advisors. The Hazera team had a clear message that the best strategy to prevent the virus infection is to start the crop with a clean and disinfected structure and ground, then use resistant varieties, and finally, use the best practices when working in the greenhouse.”
How are Hazera’s efforts recognized?
“The growers recognize the effort done by Hazera to help them overcome the new threat/virus. They can see the difference between susceptible and IR-resistant varieties. They know that Hazera varieties are reliable, and they are confident. The proof is the many phone calls we receive requesting information and seeds for our varieties. We are a reference in the fields because we are the ones who talked about the virus to them even before they knew that they have the virus in their greenhouses.”
Would you like to learn more about the market in Spain or have other questions? Contact us!
From wraps to kimchi Sauerkraut may be on the decline, but its consumption has been stable for years.
The way we eat sauerkraut is changing: from stew to an oven dish, as a side dish, or in a salad. “A new, young target group has discovered the health benefits of fermented products. That gives cabbage a boost.
Large part of cabbage for industry
The majority of red cabbage goes to the processing industry. They end up cut into vegetable packets or pre-cooked in jars. About 70% of white cabbage goes to processing plants and other processors. This is preferably done as soon as possible after harvest, according to Maarten Danenberg, product manager of Hazera. The remaining 30% of the white cabbage in the Netherlands ends up on the shelf in its entirety. That proportion is higher with pointed cabbage, says Danenberg: “Pointed cabbage is easier to cut in your own kitchen. And we’re seeing more and more recipes with half or a quarter of pointed cabbage, pan-fried or grilled on the barbecue.”
Hazera’s pointed cabbages Regency & Dutchman
Pointed cabbage is one of the head cabbages that is clearly growing in volume, Danenberg observes: “Not spectacular; a few percent per year. But that increase has been going on for about twenty years.” The development is coming from the United Kingdom, especially to the Netherlands and Germany.” Popular varieties at Hazera are Regency and Dutchman (for summer cultivation) and Marshal (storage). We also see growth in our flat cabbage varieties like Callaway & Catelya for Central Europe, the Balkans and Turkey.
Brassica breeding is part of Hazera’s heritage
It originated with development of varieties for Western Europe, but today we are a global player with a wide assortment of purpose specific varieties. Our Research and Breeding teams are closely connected to our global network of subsidiaries and distributors, through whom we are in touch with the latest industry trends and preferred requirements within the various Brassica crops.
New greenhouse in Made forms strong basis for Hazera’s global High-Tech tomato program
Posted on Jun 12, 2024
Thanks to the new High-Tech greenhouse, Hazera can take significant steps forward in its High-Tech tomato program, says Business Development Manager Robbert Biemans. “This program is now truly maturing. The steps we are taking in Made will benefit growers worldwide.” He delves into the activities in the new greenhouse, and what they will mean for Hazera’s High-Tech tomato portfolio.
“Within Hazera, we have extensive experience in breeding tomatoes, with strong market positions in Spain, Mexico, and Asia,” Robbert begins. “But the genetics developed for those markets are suited for growing conditions that are very different from High-Tech cultivation. With the arrival of the greenhouse in Made, we now have a location where we can perform highly controlled tests under competitive circumstances. We can oversee the entire process, providing early insights into the performance of new varieties and allowing us to make better choices more quickly. This level of knowledge and insight enable us to share more information with the growers.”
The more predictable, the better
“The most significant benefit of this control is predictability. And because you have better predictive value in the High-Tech greenhouse, you can better inform growers about what to expect in their own greenhouses.” According to Robbert, a significant advantage of High-Tech greenhouses is that they can create very similar conditions anywhere in the world. “When we develop a High-Tech tomato variety in Made, we only need to test the final details of the process in the local market to ensure that the variety will perform well locally. This allows us to make much larger strides more quickly, rather than having to develop a variety separately for each local market.”
World full of possibilities
Once the greenhouse is operational, the current focus on ToBRFV-resistant varieties will continue. “We will apply this in all segments. In terms of breeding for High-Tech varieties, we focus on vine tomatoes, mini plum tomatoes, and round cherry tomatoes. We are also working on the development of beefsteak tomatoes for the High-Tech market.” Subsequently, Robbert expects Hazera to develop an increasingly broader High-Tech tomato portfolio. The continuous search for improvement plays an important role in this. “We’re focusing on opportunities to better characterize varieties. This allows us to respond more quickly to market trends, such as varieties that taste better, require less energy, require less labor, or are resistant to new diseases.”
The new research facility also offers broader opportunities within the Limagrain Group. “When it comes to tomatoes, we, like our sister companies, have our own specialties. With this greenhouse as a research engine for the entire group, we can intensify our collaboration in the High-Tech field.” Given the new developments, Robbert is very pleased with the assistance of former grower André van Zeijl and the Dutch team. “André knows the impact a breeder has on a grower better than anyone else and knows exactly how tomato cultivation works. This will help us enormously, also in further improving cooperation with the growers.”
High demand for High-Tech
“The High-Tech market consists of large, professional growers. With our professionalism and tomato expertise, I am confident that we can find common ground”, Robbert says about the opportunities for Hazera’s High-Tech program. “There is a growing global demand for the production of vegetables and fruits closer to the consumer. With High-Tech, this is possible. Whilst you produce more intensively, you also have less disease pressure, consume less water, and have a higher predictability.” And how wonderful it is that Hazera has found this global solution at its next-door neighbor in Made? “”Not only because this can accelerate and streamline cooperation, but also from a sustainability perspective: we are taking over a practical and successful greenhouse that has been operating for years, instead of building something new.”
Robbert emphasizes that the arrival of the new greenhouse will not affect Hazera’s demonstration at the Delphy Improvement Centre in Bleiswijk. “Breeding work will be done at the Made location. But growers, retailers and other interested parties are still very welcome to come in and view our new varieties at the demonstration, such as our IR ToBRFV-resistant mini plum tomato Pendragon. Naturally, our latest High-Tech tomato varieties will also be on display in Bleiswijk every year.”
Hardness and skin firmness in onions crucial for retail, especially during shortages
Posted on Apr 25, 2024
In a year of challenging growing conditions, the quality of onions is an important concern for growers, processors, and breeders.Lindert Moerdijk, Sales Director at MSP Onions, and André Boot, Senior Onion Specialist at Hazera, focus on hardness and skin firmness, whilst emphasizing the importance of collaboration. “Those aiming to deliver quality must look ahead.”
“We faced a late sowing, followed by a hot summer with sunburn issues and a harvest with weather conditions that negatively impacted the internal quality of the onions”, André sums up the past year. “As a result, nearly every batch of onions has internal rot,” Lindert adds. “But our biggest challenge is internal sprouting. Due to the dry summer, conditions for MH spraying weren’t ideal, resulting in sprouting.”
“The times in which we viewed onions as a conventional arable crop are over. You must treat them as horticultural crops, directly catering to their needs. This way, you strive to create ideal conditions and thereby achieve consistent growth”, Lindert says. However, he acknowledges that growers can’t solve everything. “Solving internal sprouting requires substantial investments. Then the question arises: what do we expect from the climate in the next 10 years, how does this affect growing conditions, and can we anticipate it?”
Investing in quality
With their optical sorting machine, MSP Onions proves that forward-thinking pays off in the mutable onion industry. “By investing early on, we are now one of the few processors with an optical sorter that can be programmed for quality. This enables us to process almost every batch and deliver the right hardness and skin firmness,” Lindert explains. He sees this position being reflected in the demand. “We must work nights to meet demand. The decreasing quality of onions across Europe is evident from the fact that we’ve been supplying to other European countries since November. That’s unusually early. This also presents opportunities for Dutch growers.”
MSP’s optical sorting machine enables them to deliver the right hardness and skin firmness
Hard and firm
“In the current market, even with overcapacity, shortages exist for onions that meet the highest quality standards,” Lindert continues. “So, these quality standards are crucial for us. In Hazera’s onion varieties, we can see they share that focus.” André confirms this. “Especially in the lighter sandy soils, where onion cultivation has expanded in recent years. Varieties like Vento, Dormo, and Centro perform well there. In that soil, you need onions that naturally grow more slowly to stay firm.”
Skin firmness is a significant theme for both Hazera and MSP as well. “Our varieties are characterized by a nice round shape and high storage efficiency,” André explains. “It’s important for the grower that the onions maintain the same quality later in the season. If they grow too fast, you’ll encounter baldness later on. That’s not an issue with our varieties.” MSP’s processing also focuses on maintaining skin firmness. “In our process, product friendliness takes precedence over quantity. No bulk, but rather fewer onions that are genuinely good,” says Lindert. “Especially now that the quality of onions coming from the fields is under pressure, caution is necessary.”
Dormo, under the right conditions, the firmest onion with the best skin retention in the Rijnsburger range.
A stronger future together
According to Lindert, the strength of the collaboration between MSP Onions and Hazera lies in their shared ambition. “We both want to continuously elevate the Dutch onion to a higher level. We also have a joint responsibility to advise growers as well as possible. The knowledge Hazera shares with us about onion varieties is invaluable from MSP’s perspective.” André adds, “We want to advise growers, especially in new cultivation areas, on where they can go for high-quality processing. Collaborating closely with processors and sharing knowledge are crucial in this.”
Tomatoes that work for you: “These varieties benefit growers, retailers and consumers.”
Posted on Apr 18, 2024
Hazera introduces ‘Tomatoes that work for you’, a new umbrella concept of tomato varieties that turn the main issues that growers, retail chains and consumers face into advantages. Alfredo Mesa, Tomato Product Manager for Hazera, talks us through the concept’s benefits in resistance, quality, less labor, and sustainability. Grower Jerónimo Maldonado Estevez from the Granada area in Spain shares his experiences with the concept’s varieties.
“The varieties included in ‘Tomatoes that work for you’ are Camelot, Pendragon, and Windsor, all of them Tomato Miniplum type. They all harbor special qualities that benefit the growers”, Alfredo says. “Camelot was the first variety in the Spanish market to provide those special qualities: a perfect combination of high yield, exceptional fruit quality and long shelf life.
Recently, thanks to years of advanced research and substantial resources invested by the R&D department of Hazera, led by breeder José Antionio Zorrilla two new varieties, Pendragon and Windsor, holding ToBRFV IR resistance where developed and released to the market, adding the ToBRFV resistance while keeping the high yield, exceptional fruit quality and long shelf life.
Consistent quality = less waste
According to Alfredo, the reason this concept is called ‘Tomatoes that work for you’ is that “these varieties make the production of tomatoes easier, more efficient, and profitable for growers. Firstly, they have a very high yield potential, due to their great uniformity and consistency. There are almost no unmarketable fruits.” Jeronimo, whose specialty is growing cherry tomato types, confirms this claim. “With Camelot, 98% of the harvest was first category in quality, and nearly 100% of the harvest made it to the supermarket. There is almost no fruit waste. The variety maintains a very consistent quality throughout the year.” Alfredo: “The resistance to the main viruses, including ToBRFV for Pendragon and Windsor, definitely helps in maintaining this consistency and reducing fruit waste.”
Less labor, more profitability
“Another main advantage is the amount of labor, manpower and time that growers save in production and harvest”, Alfredo adds. According to Jeronimo, harvesting is only required every 10 to 15 days, instead of twice a week. “The fruits are bigger than in other varieties. So, there are fewer harvest moments, but I produce more fruit. The labor that is saved here is a very important argument for me to improve profitability, as it is the principal cost of growing cherry crops.”
“Additionally,”, he continues, “it’s easier and more efficient to manage as I can schedule harvest when it suits me the best, thanks to the extensive shelf-life of the tomatoes.” Alfredo confirms and strengthens that the varieties’ long shelf-life also contributes to profitability and helps to make the harvest itself easier. “You can harvest the entire cluster at once, instead of picking a few fruits from a few clusters. We estimate that savings can be up to a potential of 30% on manual labor thanks to the fast and efficient harvest.”
Win-win-win tomatoes
“The long shelf-life and outstanding firmness are great advantages for retail as well”, Alfredo says. “In internal tests we have conducted, post harvest results were very impressive and high results of the indices were recorded even after many days. For retailers, this means less food waste and better profits.” Last but not least, consumers also benefit from ‘Tomatoes that work for you’. “When people buy mini plum tomatoes, they expect exceptional taste. And that’s exactly what they get with Camelot, Pendragon, and Windsor fruits”, Alfredo says proudly. “And of course, the longer shelf-life also applies to the consumer’s kitchen. When we say these tomatoes work for you, we mean for growers, retailers, and consumers. A win-win-win situation for everyone.”
For more information about ‘Tomatoes that work for you’ click here
Did you know pepper Maccabi is one of Hazera’s most well-known varieties worldwide? This pepper is one of the first pepper varieties in the world, which- thanks to its long shelf life- is sold truly red for the fresh market, which was innovative at the time. Launched in the 1970’s in the USA and Mexico, Maccabi is still a main player and is being sold to this day.
Today, Hazera’s pepper portfolio is the result of years of intensive research and development to create sweet pepper varieties of all types.
We are inspired by nature. We want our crops to be as healthy as possible. In our development process we focus on new solutions, breeding disease free crops to strengthen the global food system.
Introducing ‘Tomatoes that Work for You’: transforming challenges into advantages
Posted on Mar 28, 2024
Hazera proudly presents ‘Tomatoes that Work for You’, a new umbrella concept encompassing a range of tomato varieties designed to address the key challenges faced through the entire chain.
Challenges such as a significant increase in production costs, labor shortage and sustainable agriculture. This innovative concept offers numerous qualities, including resistance to diseases, reduced labor, enhanced quality, extended shelf life, and minimized food waste.
Less labor, greater quality
Under the ‘Tomatoes that Work for You’ concept, growers experience a significant reduction in labor, as observed in Spain during 2020-2023.
“The Savings of manual labor can potentially be up to 30%, thanks to the low maintenance production processes and efficient harvesting of varieties such as Camelot, Pendragon and Windsor”, says Alejandro Szechtman, Tomato Portfolio Marketing Director at Hazera.
“These varieties ripen on the plant, offering not only benefits for efficient and fast picking, but also a harvest-flexibility of up to every 14 days on average.” With their outstanding uniformity and consistency, growers can achieve a higher yield potential whilst minimizing unmarketable fruits.
Moreover, the incorporation of ToBRFV IR resistance in varieties like Pendragon and Windsor ensures enhanced disease resistance, further contributing to consistent yield and fruit quality.
Maintaining commercial value
According to Alejandro, the advantages for retailers are equally compelling.
“Qualities like extensive shelf life, exceptional firmness, shiny skin and high brix levels allow these varieties to maintain commercial quality for a very long period post-harvest, significantly reducing food waste.”
The varieties also maintain uniform fruit size, shape and weight during the season and are being grown in many different markets. “This constant supply of quality products offers retailers a reliable solution to boost profitability.”
Exceptional Taste and Shelf life
“These varieties provide important benefits for the consumer as well”, Alejandro adds. “With an emphasis on tasty and crunchy tomatoes with extended shelf life, Camelot, Pendragon, and Windsor deliver a premium culinary experience and extended storage possibilities.
Whether used in salads, sauces, or simply enjoyed fresh, these tomatoes promise an exceptional taste experience full of flavor and freshness.”
In conclusion, ‘Tomatoes that Work for You’ epitomizes a win-win-win solution for growers, retailers, and consumers alike.
With its innovative approach, Hazera addresses industry challenges and delivers quality solutions worldwide.
For more information about ‘Tomatoes that work for you’ click here
Successful Hazera Field Days: Innovation and Networking
Posted on Mar 20, 2024
During the open days on March 6-7 in Sinaloa, Mexico, Hazera opened the doors of its fields for a two-day event full of innovation, knowledge exchange and exciting discoveries in the world of agriculture. Starting in the morning, farmers, researchers, and sector enthusiasts gathered to explore the latest trends and technologies in the field.
With a focus on research and development of new seed varieties, Hazera field days provided the perfect opportunity for participants to immerse themselves in an interactive learning environment. Attendees had the opportunity to check out Hazera’s experimental field, where the latest innovations in vegetable seeds, including new varieties of vegetables adapted to the demands of the current market, were presented.
The days were not only highlighted by the networking sessions and guided tours, but also by the moments shared around the table. Hazera made sure the experience was also a gastronomic pleasure, offering a variety of foods that allowed attendees to enjoy meals together on the same experimental field. This culinary offering created a more relaxed environment where dialogues and relationship buildings happened.
The combination of a relaxed atmosphere, the opportunity to closely observe innovations in the field, and the interaction with such an attentive and prepared team greatly enriched the experience. Attendees not only took away valuable technical knowledge, but also a deep appreciation for the warmth and effort of the Hazera team in making these field days a memorable event.
The Hazera field days proved to be a platform for innovation and learning in the agricultural industry. This focus on collaboration, knowledge sharing, and, above all, hospitality, continues to position these events as an indispensable reference for all those involved in the world of agriculture.
Do you want to learn more about or get advice on tomato production? Contact us today!
The snack vegetable radish mix: colourful, healthy, and Best Product of the Year
Posted on Mar 04, 2024
In the Nederlandse Consumentenverkiezing (Dutch Consumer Election) of 2023-2024, the AH Snack Vegetable Radish Mix, for which Hazera produces and breeds the radish seeds, has been elected as the Best Product of the Year in the category of potatoes, vegetables, and fruit. Dirk-Jan Polak, Crop Specialist in radishes, lamb’s lettuce, and baby carrots, sees the award as a compliment for the entire chain behind this product. “You help people make healthier choices.”
According to Dirk-Jan, the success story of the radish mix begins with genetics. “This ensures that we can continuously deliver high-quality seeds, allowing the grower to produce an excellent final product. Our radishes are beautifully round, have good internal quality, and grow very consistently during different seasons and weather conditions.” As a market leader in radish seeds, seed quality is a top priority at Hazera. “Credit for this goes to the breeders,” says Dirk-Jan. “Through continuous development, we have been able to introduce distinctive radish varieties to the market.”
Unique combination
In addition to genetics and seed quality, it’s the ability to produce radishes in various colors that makes the difference. “Purpella F1 and Whitella F1, purple and white radishes respectively, are the only two colored radish varieties cultivated on a serious scale. And they come from Hazera.” Combined with the well-known red radishes, these colored varieties form the AH Snack Mix. An idea from grower Ortolanda, says Dirk-Jan. “The mix of various colored radishes, sold in top seal packaging, aligns with the growing demand for snack vegetables, Ad Coolbergen, managing director of Ortolanda, explains.
Growing together
“We always keep the consumer in mind, on whose plate our product ultimately ends up. That’s why the collaboration throughout the chain is so important.” Dirk-Jan refers to the cooperation between Hazera, Ortolanda, Bakker Barendrecht (a Greenyard company) and Albert Heijn, from which the award-winning radish mix originated. “Breeding, developing, growing, and marketing these types of products requires craftsmanship.” Ad confirms this. “The successful introduction of a new product in the market requires good chain collaboration, where everyone is on the same page. This way, we can collectively meet the market’s needs and respond to consumer trends.”This has been excellently achieved with the radish mix, says Dirk-Jan. “The trend for 2024 is healthy snacking, where people choose vegetables and fruits instead of candy or chips. This radish mix perfectly addresses this trend, fulfilling two important consumer needs: healthy and convenient snacking.” Ad expects the mix to appeal to an entirely new, mainly younger, target audience. The radishes look appealing, are healthy, and are ready to eat straight from the container. With this product, Albert Heijn makes healthy snacking accessible.” Hazera and Ortolanda are both proud to contribute to this.”
Stay on track
Dirk-Jan is optimistic about the future, both in terms of the product and within the chain collaboration. “Radish is a beautiful vegetable that helps people make healthier choices. The fact that the AH Snack Vegetable Radish Mix has been chosen as the best product is a recognition that, with our breeders and partners, we are on the right path and an encouragement to continue the constant development of such products.”
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Cultivating the future: Hazera’s new High-tech tomato greenhouse
Posted on Feb 05, 2024
Hazera has recently acquired a new high-tech greenhouse next to our headquarters in Made, the Netherlands. According to Yossi Shapiro, Head of R&D, this acquisition marks a significant step in Hazera’s journey to establish a strong position in the high-tech greenhouse tomato industry. He gives insight into the acquisition process, goals in research and development, and what Hazera can offer to the high-tech tomato market.
“Our goal to establish ourselves as one of the leaders in the high-tech tomato market with our mid- to long-term plan, as there is strong competition there”, Yossi says. “This goal was the primary motivation to invest in a state-of-the-art active tomato greenhouse, as you need the best facilities to compete with the best.” Hazera is empowering its tomato portfolio worldwide through the new high-tech tomato project with the strong support of Limagrain’s vegetable seed division. As the largest company in the vegetable seed industry, Limagrain Group has significantly invested in this project.
Backyard transformation
Yossi says multiple options were considered, such as renovating existing facilities or building a greenhouse from scratch. “But the answer was right in our own backyard: to buy an industry-grade, commercial greenhouse operation, that we can readily transform into a research facility with the help of our experts.” André van Zeijl, the previous owner of the greenhouse, has been an independent grower for over 25 years.
He has a lot of experience and will support the transition to a research facility.
With advanced technology and a focus on producing clean seeds through good seed and plant practices (GSPP), Hazera aims to elevate its research capabilities. Another important advantage of acquiring an existing facility, is sustainability. Re-purposing the greenhouse in Made, rather than building a new one, suits Hazera’s strategy of caring for the planet that helps us grow extraordinary seeds. We take our responsibility for the environment very seriously. Hazera has a lot of know-how and experience in breeding high-quality varieties that can be grown with reduced input. It’s great to see that a company like Hazera has such a strong focus on sustainability.
Experts in resistance, yield and taste
When talking about Hazera’s position in the high-tech tomato market, Yossi notes that “We also bring something very valuable to the table: our expertise in developing tomato varieties with strong resistance to diseases, particularly in response to ToBRFV, combined with excellent yield and taste. This can really equip growers to manage their biggest challenges. A great example of this is Pendragon, one of the ToBRFV-resistant varieties that we’ll be growing in the greenhouse. In addition, this greenhouse provides us with the opportunity to further improve yield, fruit quality, and commercial appeal of those varieties, and to implement the innovative techniques and technologies which will increase our efficiency, enhance the R&D outcomes, and accelerate time to market.”
“The Netherlands is the birthplace and center of the global high-tech tomato industry, so it is a natural location for us to launch this program”, Yossi continues. “But the goal of all our efforts is to develop hybrid high-tech tomato varieties to meet the evolving needs of our grower customers, wherever they may be, so they can serve the needs of their customers. When consumers are enjoying tasty and healthfully tomatoes grown from our seeds, we can say that we’ve been successful in our mission.”
A vision for tomorrow
“The heightened level of control and optimization in the high-tech greenhouse environment ensures that we can replicate production conditions under which we want to evaluate the varieties we are developing and advancing. That way, we aim to bring innovation and improvement to high-tech tomato markets around the world.”
“By combining our new active greenhouse research facility in Made, the expertise we have in developing leading tomato varieties, and our experience in customer engagement, we expect to play an important role in the high-tech tomato industry”, Yossi concludes. “There’s an exciting opportunity to grow this part of our business, and it starts with R&D.
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At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While our products often grab the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Dirk-Jan Polak (57), a Commercial Crop Specialist from Poortugaal, Netherlands, who plays a vital role in our organization.
Dirk-Jan has agriculture running in his veins. He shares with a smile. “My family history is quite interesting. We are a real food family. We are growers, fishermen, butchers, and bakers. In fact, just near our head office in Oosteind, you can find a bakery, the Bakery Polak, a legacy of my family.” For eight years, Dirk-Jan was a game dealer and built the Hollands Wild brand together with Jo Kloet. “We were the odd ones in the meat world.” Dirk-Jan laughed. “Because Jo had been a marketing director at Rijk Zwaan and I had had my vegetable-cutting company.” He joined Hazera two years ago as a Commercial Crop Specialist for radishes, corn salad, and baby carrots. His dedication to his work and crops is shown in the success of various projects. A recent example is the radish mix, where Dirk-Jan’s contributions played an important part and helped the project earn the prestigious title of Best Product of the Year in the Dutch Consumer Election.
What is a common myth about your job or field of expertise?
When asked about a misconception in his field, Dirk-Jan responds: “Most people who are no longer connected to our agriculture and horticulture hardly realize how professional and efficient we have become, but also how dependent we still are on nature and have to deal with it and every day.’’
In your opinion, what is the most important personality trait someone would need to work in your industry?
Dirk-Jan believes effective communication is crucial in his role as a Commercial Crop Specialist. “I act as the bridge between growers and Hazera, facilitating the flow of needs and solutions. It’s not just about delivering products; it’s about understanding the growers’ challenges, market demands, and regulatory landscapes,” he explains. “So, we can provide them a solution for the right varieties, the right calibers at the right time, in the right place.”
Which project are you proud of and why?
Dirk-Jan said immediately with a smile: “The radish mix was a nice project. It was the idea of a grower at Ortolanda to put three different colored radishes (purple, red, and white) in one box. It kind of looks like a rainbow radish box. This radish mix opened a new, so-called “snack radish” market, which is attractive for a new target group of consumers, the younger generation.” Continues Dirk-Jan with excitement. “It even caught the attention of Albert Heijn, a major Dutch supermarket, positioning radishes in a new, health-focused spotlight. It is also good and healthy for the people because, with the radish mix box, they eat three kinds of radish at once.”
What does “Hazera – Growing Together” mean to you?
“I like this slogan, because we as Hazera, as a breeder, are at the beginning of the whole food chain and this position comes with a great responsibility. That is why it is important to grow together with our growers, and our customers by listening to them and creating varieties that are needed for the markets to be able to feed the world sustainably in the future. This slogan also refers to the great team we have at Hazera that works together.”
Can you tell us something about yourself that most people do not know?
“I am an enthusiastic person, who always thinks of solutions. I think there is a solution to all the problems, but it is very important to communicate with your colleagues and customers. For many years I used to work primarily in Dutch and the transition to work mainly in English has been a bit difficult.” Dirk-Jan admits with a candid smile. “But it is getting better, and I try to be the ambassador and communicator for my crops and role.”
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Staay Food Group and Hazera Seeds present new watermelon
Exceed mini watermelon nominated for Fruit Logistica Innovation Award 2024
The Exceed mini watermelon has been nominated for the 2024 Fruit Logistica Innovation Award, marking a proud moment in the long-standing partnership between Staay Food Group and Hazera. The winner will be announced at Fruit Logistica in Berlin (7-9 February), where Staay will be present to premier the Exceed watermelon.
Mark Loojenga, Marketing Manager at Staay Food Group, and Michal Taraska, Global Value Chain Lead at Hazera, discuss the product, the partnership and what to expect at the Food Logistica.
Exceeding expectations
According to Mark and Michal, the Exceed watermelon has earned its nomination through a unique combination of qualities that benefits growers, retailers and consumers. “The Exceed watermelon is a durable and eco-friendly variety, with strong resistance to diseases like powdery mildew and has plants that provide multiple harvests. Not only does this make life easier for the grower, but it also requires less fungicides and significantly less water than the production of traditional watermelons”, Mark says. Michal adds that this also helps reduce food waste: “Exceed makes it possible to reduce losses in production and during transport.”
“And due to the variety’s extended shelf-life of over 5-10 days longer than traditional watermelons, this variety displays a long-lasting freshness in both supermarkets and consumer’s homes”, he continues. With its compact, uniform size the Exceed watermelon answers a strongly growing call in the (Northern) European and American markets for smaller watermelons. “The size is suitable for ever smaller households and easy to keep in the fridge. And they’re seedless, which is both a major convenience for consumers and a waste-saver.” Mark adds. “But it’s the taste and color they come back for.” Michal: “The Exceed mini watermelon has a really sweet and crispy taste, as is shown by its above average Brix level.”
Team effort
The Exceed mini watermelon is the latest success in a long-standing collaboration between Staay Food Group and Hazera. “Staay is a strong and dynamic partner, which is key for successfully introducing a new product to the market”, Michal says. He underlines the importance of such a partnership for Hazera. “We can provide the best Formula One car, but we still need a top-class driver to win the race. In Staay Food Group, we’ve found that driver.”
An analogy Mark wholeheartedly agrees with. “Hazera provides top-quality seeds that are perfectly suited for our fields in Costa Rica. And with this newly developed variety, we perfectly reflect the demands of the market; we’re able to grow the right products. The Exceed mini watermelon is another step in our close and fruitful cooperation.”
Premier release at Fruit Logistica Berlin
The premier release of the Exceed mini watermelon for the European market will take place at Fruit Logistica, where Staay Food Group will be present at stand B45 in hall 3.2. “Here, we will also display a selection of other products we grow and offer ourselves,” Mark elaborates. “For the first time we can show our three club varieties of colored pears together: The Red Conference, Early Desire and Dazzling Gold are all exclusively available through Staay Food Group. Secondly, we show our hydroponic lettuces, and finally our wide range of available vine tomatoes. In addition, we will bring special attention to our branch in Venlo, which focusses on the food service industry. This location provides a quite unique service for the German market, where customers can buy products per box instead of per pallet and can combine different products on one pallet. This is ideal for restaurants, who usually don’t need entire pallets of one product.”
The prize-giving ceremony for the innovation award will take place on 9 February 2024, 2.30 p.m. at the FLIA Technology special exhibition area between Halls 1.1 and 2.1. Mark and Michal agree this nomination “shows we are on the right track in our team effort to successfully align the development, cultivation, sales and marketing of excellent and innovative products.”
Staay Food Group is an international cultivation, sales and marketing organization in fresh fruit and vegetables with a global network; The World is our Garden. Staay Food Group is a family business, founded in 1946. It delivers tailor-made products to customers in retail, wholesale, foodservice and processing.
HAZERA: Growing Together
Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables us to be close to our customers.
Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.
UPDATE: Hazera UK Partners Veg Power Schools Project!
Posted on Jul 20, 2023
UPDATE 07/12/23
Colleagues from Hazera UK joined the Veg Power Team on 8th June 2023 to help the children of Birchwood Junior School in Lincoln with the next exciting stage of their ‘GROWING TO LOVE’ tomato project.
It was time to re-pot the tomato seedlings that the children had raised and looked after so carefully since sowing them in April, and they were thrilled to show us what they had achieved, all perfectly captured by the Veg Power camera crew!
With much enjoyment and enthusiasm, involving compost, pots, labels and plenty of water, the children were justly proud and happy to have prepared their plants to take home for nurturing over the summer holidays. We are sure you will see their joy and delight in the attached photographs!
We hope to have the opportunity to re-visit the school in September to witness the final chapter –
The Tomato Harvest!
(Original article below)
Hazera UK are delighted to be full members of the UK Veg Power Alliance, a not-for-profit organisation encouraging children to eat more vegetables. It has been shown that 80% of UK children are not eating enough vegetables, with one third eating less than one portion a day. Veg Power has introduced several initiatives to inspire children, and their parents, to include more vegetables as a fundamental part of their everyday diet.
Providing educational packs
One of the Veg Power initiatives for 2023 is to provide educational packs to schools across the country to link with the ‘EAT THEM TO DEFEAT THEM’ TV advertising campaign. The packs will be sent to 15 schools in the area around the Hazera UK Head Office, supported by our membership of the Alliance. We believe providing the packs to local schools will not only encourage the health and nutrition of local children but also promote the Hazera brand more widely.
Growing to Love
Hazera UK will also support the participation of local schools in another Veg Power initiative, ‘GROWING TO LOVE’. Most children are enthused by planting a tiny seed, nurturing it, and watching it grow, indeed, research has shown children are more likely to try the food they have grown themselves. The ‘GROWING TO LOVE’ project involves children sowing and raising tomato plants during the summer, and then using the fruits in cooking sessions at the conclusion of the project. In partnership with Veg Power, Hazera UK has agreed to fund ten classes of thirty children in local schools, providing each child with a Hazera-branded tomato growing kit. We will have the opportunity to take part in the fun by joining the Veg Power Team on two fully managed school visits: one for planting and one for repotting.
Explaining the journey from ‘field to fork’
With many children, especially those living in more urban environments, being unaware of the origin of their foods, this campaign and these visits will enable Hazera UK to explain the journey from ‘field to fork’ of vegetable production. This has the potential to expand knowledge and understanding of horticulture in the environment, and to also impart an appreciation of outdoor activities to improve health and wellbeing.
CSR commitments
Hazera UK absolutely endorses the ambitions and goals of this exciting project and is keen to play an active role. We are proud to be associated with our local community, whilst contributing to our CSR commitments. We look forward to the various activities and will provide you with updates showing the progress of our involvement throughout the summer months.
Please visit this link for more information on ‘GROWING TO LOVE’ and other exciting campaigns run by the Veg Power Team.
Hazera at AgroExpo 2023: “Growers know we have the solution to ToBRFV”
Posted on Jun 02, 2023
Hazera was present at the AgroExpo 2023 on Crete, Greece, from 26-28 May. Dimitris Karanikolos, Financial Administration Manager and Marcom Business Partner for the Greek subsidiary, explains the importance of this event. “Since last November, the Crete area has seen an increase in problems with the ToBRFV-virus. That’s why we had two main goals at the exhibition: to introduce and promote our ToBRFV-resistant varieties, and to spread information and increase awareness amongst local growers.”
“By now, around the 30% of the tomato cultivation in Greece has been affected by ToBRFV”, says Dimitris, further highlighting the vital importance of a strong and efficient policy against the virus. A policy that includes tomato varieties that are strong both in fruit quality and resistance. To get the main message on ToBRFV varieties across at the exhibition, Hazera created three main pillars: A fancy booth to spread awareness and display the products, meetings with small teams of agronomists to spread knowledge and a special demo field where growers could see the ToBRFV resistant varieties in the field.
Providing the right tools
“It is very important for us to build a stronger relationship with growers, but also with local agronomists, because they go into many different greenhouses and support the cultivation”, Dimitris says. “We noticed that the agronomists were very happy both with the complete knowledge we provided and the products that we offered. Our tomatoes are very tasteful and cover all the needs and standards of the Greek market, and besides that they also have ToBRFV IR resistance. This, combined with the information and awareness we spread, gives both growers and agronomists the tools they need to create healthy products of great quality.”
Knowledge is key.
When asked about his highlights of the AgroExpo, Dimitris answers that he noticed visitors came to the Hazera booth with knowledge and a clear purpose. “They knew we had a descent solution to the ToBRFV-virus, which means we successfully created awareness and knowledge about the variety with our campaigns. Another highlight was the feedback we got from growers that had already tested our varieties and told us that they are tasteful with very good shelf life”.
Dimitris is very happy to hear that growers are very satisfied with the sellable products they can now produce again, as he knows this hasn’t always been the case since the virus hit. “The last 3 years we have seen a dramatic increase of ToBRFV inflation in many areas. This led to the growers changing their habits: they either stopped growing tomatoes or growing smaller quantities to spread production, alternatively replaced them with other crops. This led to a decrease in tomato production, whilst the demand increased. Especially from May to October, when our population nearly doubles due to tourism.”
Product innovator to market leader
“So, the need for ToBRFV resistant varieties was urgent”, Dimitris continues. “We knew our varieties had good resistance, but we needed to ensure that our plants delivered both quality and quantity of fruits. After testing on a small scale, we moved to larger trials all over Greece last year. And with success, as growers can now produce high quality tomatoes again that are sellable in our market. Our competitors had good varieties as well, but they weren’t suitable for the Greek market. Thus, we have the advantage of being the first to have that optimal balance between production and protection”. Because of this, Dimitris is very optimistic about staying market leader for at least the next year or two. “And we expect to have the seeds and added value to cover all the needs of the market.”
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Meet us and check our ToBRFV resistant tomatoes at the Global Tomato Congress!
Posted on May 09, 2023
On May 16th, Hazera will be present at the Global Tomato Congress in Rotterdam. Here, alongside our delicious flavored tomatoes Summersun, Goutine and Sensera, we will present our ToBRFV resistant tomato varieties Pendragon, Windsor, Canelo, Thireos, Giubilo and Lollipop. But how are these varieties developed? In this article Alejandro Szechtman, Portfolio Marketing Director of Tomatoes, tells us all we need to know on Hazera’s worldwide approach towards the ToBRFV virus, the development of resistant tomato varieties and perspectives for the future.
As Portfolio Marketing Director of Tomatoes, Alejandro knows each market around the world comes with its own challenges. When ToBRFV hit, this was no different. “In each market, we have a very close relationship with our growers, as well as retailers and consumers”, Alejandro says. “This allows us to understand the different needs and problems growers globally faced from the ToBRFV-virus”. As part of the Limagrain Group, Hazera then set out to develop tomato varieties that provided both good resistance as well as excellent economic performance.
Common efforts
According to Alejandro, the close collaboration between local teams and the globally working marketing team is vital in developing these resistant varieties. “It’s a common effort between different disciplines. We have R&D which includes breeders and geneticists developing the products, the marketing department delivering these products to the markets and the local product development teams who test the varieties in each market”. By collecting all data from local teams, the marketing division can decide which varieties are ready to be launched commercially.
“A thorough, all-embracing and constant process”, says Alejandro. “We look at the challenges growers face today, but also at the ones they might face in the future. On a daily basis this means trials, trials and more trials. Developing a new variety takes several years. In our massive effort to conform each variety to the market it is destined for, the goal is always the same: tomatoes that are resistant to the virus. But different conditions require different solutions to get to the same goal. Reaching it would not be possible without working very closely with local growers.”
Launching different varieties
Globally, Hazera has been seeing more and more results of commercially launched ToBRFV-resistant varieties. “Recently, we had a successful launch of the Canelo variety in Mexico, which we’ve been developing from scratch since 2015. It was ready for launch within 7 years, quite an efficient process”. But there are more success stories. Hazera has already launched ToBRFV-resistant varieties in Italy, Spain and Greece. And now, at the Global Tomato Congress, we would like you to meet the Pendagron (suited for Spain, Israel, Mexico and the Netherlands) and Windsor (suited for Spain, Israel and the Netherlands) varieties to the world!
Quality in balance
“When developing and launching additional varieties for various markets, we always look for aspects that make our variety perform well both economically and resistance-wise. Looking for the optimal balance between protection and performance”, Alejandro proudly concludes. “Like I always say; at Hazera we don’t provide varieties, we provide solutions.”
In Hazera, we tend to put the spotlight on our successful products, yet their success starts with the People of Hazera: the truly committed and passionate experts who make it all happen on a daily basis. Meet Netta Doitch (43), our Global Lead Tomato Breeding from Mefalsim, a small Kibbutz in the southern part of Israel. It seems as though it was meant to be- the daughter of a flower and strawberry farmer, Netta (meaning “a young plant” in Hebrew), was destined for a life in agriculture.
Figure 1- Netta Doitch, Global Lead Tomato Breeding Hazera
When she was young, she gladly helped her dad around the farm and without knowing it performed “cuttings” from a very young age, removing a small part of the plant’s stem, and replanting it together with a “rooting hormone”, to receive a genetically identical plant. “I always enjoyed agronomy and loved visiting agricultural events. When I was in high school, I recall reading in the newspaper about a successful “breeding” of red and blue bananas and decided, even though I did not know what “breeding” was, that this is what I wanted to do for a living. Netta went on to get her Bachelor of Science in Agriculture with specialization in Genetic Breeding and Biotechnology and later fulfilled her dream to become a breeder, doing so with a true feeling of love and chosen destiny.
Netta has been with Hazera since 2009, when she started out as Tomato Breeder Assistant. Two years later she became an Associate breeder and led the determinate heat set tomatoes and indeterminate round open field tomato projects. Approximately 12 years later, she is now, the Global Lead Tomato Breeding; and amongst her many projects she also leads the breeding projects of the Indeterminate Round Open Field (IROF) tomatoes.
“What is a common myth or preconception about your job or field of expertise?”
“It seems as though everybody believes that breeding ruins the taste in vegetables”. Nowadays she just explains to whoever asks that she works in Tomato Genetics without transgenic interference.
Figure 2- Simply working in “Tomato Genetics”
“In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?”
According to Netta, being a good breeder requires super focus on the goal, you have to ‘breathe’ breeding every day, the plant dictates your work and not vice versa. Netta also highlights the constant change of environments in a breeder’s life: “You can say that I wear two hats: “In winter, you can find me all neat and dressed up in office clothing, whereas in summer you could hardly recognize me, as I’m all covered in plant parts, soil, and remains of tomatoes.” In other words, you have to be highly adaptable and “passionate” about your field of work.
Figure 3- A day in the life of a breeder
“Tell us about a project you’re really proud of and why”
“I’m really proud of our Giga tomato, part of the IROF project in Brazil. When examining where we started and where we are at today, it is truly amazing!”. In the beginning of the project, we started out with zero resistance but very strong and vegetative plant genetics. The genetic change and adding the required disease we achieved was truly significant. The variety Giga in Brazil has excellent firmness, size, and unique array of resistances.
Figure 4- Project start: totally burned plants in Brazil
We went from totally “burned” plants, changed the selection method and started doing selections in the region, which was a major change in the way we work.
Figure 5- One of many hybrid evaluation field trials. Brazil 2012
For more than ten years, together with Arno Van Staden, Tomato Regional Product manager in Marketing, we studied the Brazilian market and trends ,we built a breeding platform in Brazil from scratch which gave us the boost for high level of Xct-resistant plant without compromising all other quality traits.
Figure 6- Climbing each and every obstacle together. With Arno Van Staden
This success story of Giga is a remarkable example of great cooperation between R&D and Marketing”, Netta goes on to say: “We walked it hand in hand, with top synchronization that greatly contributed to the success of the project”. On top of everything, we have succeeded in creating excellent genetic material for other markets as well.
Figure 7- GIGA variety “Has Quality” launch 2022
“Tell us something about you that most people don’t know”
I like to cook but I don’t like fresh tomatoes- I prefer cucumbers. Also, I recently got my kibbutz’s “annual entrepreneur for the community” award for the farm work I do at my home village/
Figure 8- Volunteer work farming for her community with the next generation
This short glimpse into Netta’s life and daily work truly showcase that breeding does run in one’s DNA.
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Yesterday at the Dutch ‘Themadag UI’ in Dronten, grower Jan Pieter Smid from Zeewolde won the first price for the ‘Best Storage Onion of 2023’ with our variety Dormo! We would like to take this oppurtinity to congratule Jan Pieter with his victory. Dormo is one of our bestselling Onion varieties. It’s is the firmest onion with the best skin on the independent varieties list Semi-late variety, suitable for very long-term storage. Under the right conditions, the firmest onion with the best skin retention in the Rijnsburg range. The high-quality onion for export. Generally the highest scoring net yield onion.
Want to know more information? Please contact our Cropspecialist, they are happy to support!
Hazera launches ToBRFV resistant varieties in Mexico
Posted on Nov 08, 2022
Hazera launches ToBRFV resistant varieties in Mexico
After having announced the pipeline of its ToBRFV resistant varieties, Hazera is proud to launch its first resistant varieties for the Mexican market and showcase them at the most important event for agriculture in Latin America- EXPO AgroAlimentaria Guanajuato® 2022 in Mexico.
ToBRFV launch
ToBRFV is very noticeable in Mexico and growers have been faced with diminished yields and battered fruit. ToBRFV is a huge problem for tomato production, affecting the yield and fruit quality with coloring issues and brown spots on fruits impacting directly on the marketable yield.
Since ToBRFV hit tomato growers worldwide, Hazera’s R&D team has been working tirelessly, for several years, to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality. “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide solutions, with the right balance between performance and ToBRFV protection”, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director.
With the optimal balance between protection and performance, Canelo, one of Hazera’s tomato varieties with resistance to ToBRFV, is an indeterminate Roma type with a vigorous plant, which maintains a balanced yield under adverse environmental conditions, due to its wide array of resistances. “Through vast trialing of Canelo in most regions of Mexico, including San Luis Potosi, Baja California, Michoacan, Sinaloa, and Coahuila, Canelo provides high yield, excellent fruit quality, good maturation with an intense red color, as well as excellent firmness, maintaining L and XL sizes with average weights of 150 to 160 grams throughout the production cycle”, according to Javier Angulo- Product Development Manager, Mexico.
“Canelo”
Canelo is a very productive variety, ideal for growing in a net house or greenhouse. Additionally, with its ToBRFV resistance, Canelo is able to serve the Mexican grower as an effective tool to face the highly infectious virus, which is supported by local growers, who claim that “Canelo is a very strong and healthy plant with outstanding high fruit quality.”
Looking forward, “Hazera is continuing its efforts to provide effective varieties to better cope with ToBRFV on a global scale and, in Mexico, will launch several new varieties, including the up and coming, new Indeterminate Grape Tomato, ‘Pendragon’, a variety that combines ToBRFV IR resistance with high yield, long shelf life, and good taste, following our commitment to provide growers varieties with the optimal balance between protection and performance,” says Alejandro Szechtman.
Fresh from the field: Three key trends in crop farming
Posted on Nov 08, 2022
Humans have been farming crops for millennia – but the goal remains the same: to feed people. Of course, farming practices have advanced dramatically in the past few centuries, and global pressures continue to drive rapid change in the industry. Reinout de Heer, Portfolio Marketing Director Allium & Crucifers, explores three key trends shaping crop farming and discusses how Hazera’s expertise is paving the way for a more sustainable industry future.
1. Mechanization momentum
Higher labor costs and decreasing labor availability are leading many farmers to consider mechanical harvesting and other new technologies. We’re seeing mechanization trends take hold in places like the Netherlands, the UK, and California, in relation to a wide range of produce. However, with crops such as onions, it’s clear that hand-harvesting means a higher quality product with less damage.This is what makes research into developing new varieties so important. At Hazera, we’re working to test new crop varieties to ensure farmers can invest in the technologies they need, knowing their harvest won’t suffer.
2. Chemical control compliance
With tightening environmental regulation, many growers are looking for alternatives to traditional pesticides and fungicides. Biostimulants are a popular option for Hazera’s customers, being applied to seeds to make plants stronger and more resistant to disease. Product quality can also be boosted through seed pelleting, which creates more rounded seeds, and priming, which means up to five days’ less germination time in the field.
3. Local logic
Harvested crops have long been shipped around the world; however, increases in container transport costs are putting pressure on global food systems. Environmental awareness is meanwhile on the rise, as ‘buy local’ or ‘eat seasonal’ become important consumer trends. At Hazera, we help farmers achieve year-round production with varieties that have good storability and shelf-life properties. Developments in leeks, for instance, which traditionally deteriorate quickly once harvested, are making a big difference. More flexible crop varieties can help customers reduce transport costs, carbon emissions, and food waste, all at once.
Support from the ground up
Around the world, Hazera works in close cooperation with farmers of all kinds of crops to respond effectively to emerging trends. Through trials and other research, we address the industry’s most pressing challenges and develop seed solutions to help agriculturalists – and their plants – thrive.
Want to learn more? Contact us today to see how we can support you.
Spotlight on tomatoes: Opportunities and challenges in store
Posted on Oct 13, 2022
Did you know that tomatoes are among the world’s most popular vegetable crops? EU farmers alone produce around 17 million metric tons every year. COVID-19 has been an important driver of this thriving market: global retail sales of fresh tomatoes rose 17.6% in 2020, as people were forced to eat at home. At Hazera, tomatoes have a special place in our heart, and we offer hundreds of different varieties to farmers worldwide. Below, Alejandro Szechtman, Portfolio Marketing Director Tomato, sheds light on the challenges and opportunities facing the tomato sector today.
Alejandro Szechtman
Changing consumer tastes
Key to the popularity of tomatoes is the range of options available. Right now, we see rising demand for convenient snack tomatoes. Smaller tomatoes require more harvesting labor, which can be a challenge given today’s tough economic climate and tight labor market.
Meanwhile, consumers are increasingly ‘buying local’ to help the environment. But growing Mediterranean-quality fruits in northern Europe, for example, hasn’t always been easy. Now, thanks to Hazera’s experience and in-depth R&D, tastier tomatoes are available for more of the year. In parallel, we’re working with exporters to develop varieties with a longer transport life.
Automation opportunities
As manual labor declines in the tomato sector, we’re seeing farmers turn to automated, digitalized solutions to make production easier and faster. The resulting energy, cost, and resource efficiencies are extremely welcome in an industry where profits are often unpredictable. Automation is therefore an exciting area for investment, and we at Hazera are always working on R&D to make the dream solutions of the future a reality for the growers who need them.
Addressing the impact of climate change
A hotter climate will negatively affect plant growth and increase the risk of disease, making it harder to meet growing global demand.
Hazera is working on solutions to help farmers prevent and overcome the effects of climate change. Not only are we breeding more adaptable varieties with higher drought and heat tolerance, but we’re also collaborating with growers to design and implement technologies to save water during irrigation.
Meeting your tomato needs
A Hazera, We’re world leaders in tomatoes, with a huge portfolio of varieties available. We draw on our decades of knowledge and experience to support growers around the globe to make their operations sustainable, so consumers can continue to enjoy top-quality tomatoes for many years to come.
Looking for answers or advice about tomato production? Contact us today!
Fresh Market Award 2022 for pink tomato Baby Munda in Poland
Posted on Oct 11, 2022
After a three-year gap, we were again able to participate in the Fresh Market trade fair in Poland. And with success. Pink tomato Baby Munda won the Fresh Market Award ’22. In the 2019 edition pink tomato Rosamunda was the winner. This year it’s the younger sister. The fruits have a similar shape, but with a “mini effect” (mini albenga type, c. 50-80 g), are delicate in taste and perform well as a delicious snack. Packed 6-8 items per tray, they look particularly attractive and encourage purchase.
Baby Munda won the Fresh Market Award 2022 beating competitors such as Bimi stem broccoli (Coregeo Ltd), iStem cauliflower (Syngenta) and YOOM tomatoes (Syngenta).
The annual International Open Days in September are a long and well-known tradition. For many years we have presenting our full product range to international customers in the famous week 39. But times are changing. That’s why we decided to have a more focused scope on our Brassica portfolio this year. So the International Open Days will become the International Brassica Days, which can be visited upon appointment.
Local conditions and customers’ needs vary. The new approach this year to have a more focussed scope will help us to even better understand your needs and wishes. It will give us the opportunity to have more in-depth talks with you on our Brassica portfolio, the challenges you encounter, to give more technical advice for your area and to share the latest market trends and insights.
Brassica in the spotlight
The Brassica Days will take place from 27th until 29th of September in our breeding station in Warmenhuizen, The Netherlands and can be visited upon appointment. The event will focus on Western and Eastern Europe, Balkans and USA. During this event we will present our varieties on our demo field and visit our trial fields. We will talk about challenges in labour and present mechanical harvest solutions. The preparations for this event are in full swing. We are happy to keep you posted on the exact details of the program!
by Dr. Yaniv Rotem – Solanaceae Pathologist, Hazera
General background
The Tomato Brown Rugose Fruit Virus – ToBRFV – is a relatively new viral disease, first appearing in the Middle East in 2014. The disease has since spread rapidly to many other areas in the world, and currently constitutes a major global problem in tomato crop production worldwide.
In Israel, all tomato production areas have been severely affected by ToBRFV, and the effects of the disease are evident both in the tomato greenhouses and fields, and in the quality and appearance of the fruits which are sold.
Symptoms of the disease
As a rule, the symptoms of the disease are similar to the typical symptoms of ToMV, but the severity of the symptoms can differ from that known with ToMV:
In the leaves – a mosaic appears, which is particularly noticeable on young leaves and at the growth vertices. In some cases, there is narrowing of the leaflet blade, and in certain cases the leaves become entirely threadlike (“shoestrings”).
In the fruit – yellow spots develop which become necrotic at a later stage. In some cases, “chocolate spots” appear on the fruit. In cases of severe damage, the fruit becomes wrinkled and distorted. The virus name (“Brown Rugose Fruit”) was given due to the wrinkled appearance together with the brown spots.
Note that in contrast to the characteristic situation when affected by ToMV, in which symptoms generally appear in the fruit only in cases of particularly severe damage to the foliage, in the case of ToBRFV – there is no connection between the severity of damage to the fruit and severity of damage to the foliage: there are situations in which serious damage to the fruit is observed while no symptoms appear on the leaves, or vice versa – cases of severe symptoms in the foliage and lack of symptoms in the fruit.
In certain cases – necrosis develops of the calyx of the fruit, the fruit peduncle, and the central spine of the cluster of fruit.
When a susceptible variety is infected with ToBRFV, the main damage is a significant weakening of the plant and its capability to produce clusters of fruits over a long season.
In the wake of the viral infection, tomato cultivation in Israel has changed entirely: due to the weakening of the plants, growers currently have almost no possibility to grow tomatoes in a long central season of 9-10 months as was customary before the virus’s appearance; instead, shorter growing seasons of 4-5 months are now customary, intended for harvesting a few clusters only.
Symptoms on leaves – severe mosaic and narrowing of some of the leaf lobes, to the point of appearing “thready”
Severe symptoms in the fruits
Symptoms of necrosis in the calyx, fruit peduncle and the spine of the cluster
Weakening of the plant as a result of viral infection in a susceptible variety (on right) compared to a variety that is largely similar to it but is resistant to the virus (on left).
How is the disease transmitted?
ToBRFV is very easily transmitted mechanically – by human contact, by work tools, support wires, or any entity that comes in physical contact with an infected plant or soil that contains the virus and later comes in contact with healthy plants. It is important to remember that particles of this virus are particularly resistant to environmental conditions, and are capable of surviving for long periods in soil or on infected surfaces.
Since the virus is capable of surviving in soil for a long period – the virus is also transferred with infected soil that is moved from one place to another (by sticking to shoes, to work tools that are moved from one plot to another, etc.).
The virus is transmitted in seeds – a seed produced from an infected plant is likely to carry virus particles on its surface.
The virus can also be transmitted by bumble bees, which serve to pollinate during the cultivation process.
Prevention and treatment
Since the outbreak of the disease, Hazera together with Limagrain Group have been working on a comprehensive study of the issue, in which tomato varieties with intermediate levels of resistance to the virus were developed. The first patent in the world for resistance to ToBRFV was registered by Limagrain in 2017. Using these varieties provides an optimal solution for growing tomatoes in conditions of infections with ToBRFV, while maintaining the varieties performance.
Observing phytosanitary rules is key to preventing the disease:
Making sure to have clean clothes, jackets and gloves for those entering the greenhouses.
Making sure to sterilize all equipment used.
Sterilizing shoes in an immersion pit upon entrance to the greenhouse.
Being strict about the order in which buildings are entered – the workday begins with the buildings housing the young, healthy plants and continues to the buildings housing the more mature plants.
Plants in which infection is discovered should be immediately removed from the greenhouse, being careful to avoid contact with neighboring plants.
Using healthy seeds and seedlings is another key to preventing the disease. Hazera is strict about performing health tests in licensed laboratories, according to international standards and the Plant Protection Services. Checking that seeds are free of ToBRFV is done by the ISHI Protocol, which is the international protocol accepted throughout the world.
Being strict about good sanitization – sterilizing the soil or growth medium and the greenhouse space when cultivation is completed.
Hazera announces varieties with intermediate resistance (IR) to ToBRFV in pipeline- read about it here
Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline
Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.
Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.
Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.
Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.
“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.
Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.
Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.
The Netherlands is one of the most important export countries for onions.Quality is therefore becoming increasingly important.For you as a grower, a high-quality onion is a flexible onion.It ensures that you can decide for yourself how long you keep and when you sell.
Our crop specialist Andre Boot is happy to tell you more about it.
Tomato Rosamunda on shelves in Lidl shops all over Poland
Posted on Jun 30, 2022
Hazera introduces pink tomato Rosamunda to to the entire Lidl chain in Poland. Rosamunda is a pink tomato of albenga type. Each fruit in Lidl is covered with the label Rosamunda – Fresh Market Award in 2019 . The tomatoes are sold by the piece.
Michał Taraska, who has been working at the Polish subsidiary for three years, is responsible for the Fresh Market project. We are glad that together with Michal we could participate in this interesting and future-oriented project. We believe that Rosamunda opens the door to supermarket chains, in particular to Lidl, and it will be followed by other premieres of our products. Thanks to such projects we can have a real impact on the vegetables fresh market and also support our vegetable growers in this way.
Royal treatment for our tomato seeds – article Volkskrant May 23th The Netherlands
Posted on May 23, 2022
Today in Dutch newspaper de Volkskrant an interview with Hazera’s CEO Nicolas Tinel. About Hazera’s history in the Netherlands and new developments.Plant breeding is an ancient art.Everything we do is based on the achievements of our predecessors,” says Tinel.Much has changed in seed breeding since Jan Broersen started a hundred years ago in the Netherlands and Hazera Genetics in 1939 in Israel.But the romance in the greenhouses and on our fields has not yet disappeared.
Wide range of newest tomato varieties in our demo greenhouse
Posted on Mar 04, 2022
Our dedicated High Tech tomato team started the preparations for our tomato demo at the Delphy Improvement Center in Bleiswijk.
The team, consisting of motivated colleagues from R&D to Commercial and Marketing planted a wide range of our newest hybrids in our screening and demo greenhouse. In this demo all important segments of the tomato category are present, like large loose, truss (large & medium) and Cherry (round & plum).
Partnerships During the season our team is monitoring the new tomato varieties very closely. Based upon all obtained insights and knowledge the best performing varieties, this can be on e.g. taste or yield, are selected. The information that we gather during the season is used to support and inform our partners all along the tomato value chain. Because together we grow the tomatoes of the future.
Highlights Over the last years Hazera has worked passionately to develop tasty tomatoes with benefits for the full produce chain. We are convinced that this year, again, we have a compartment full of exciting new varieties. This year we decided to expand our ‘high taste’ acreage in our greenhouse by 20%.
On display you will also find some highlights that are monitored for several years and which we are thrilled about. We are happy to present you the following great tasting varieties:
Camelot Camelot is a cherry plum variety (12-15 gr) which is very succesfull in Spain and Morocco.
This variety is the only variety which ripens to full red on the plant. In our HT demo we are doing agronomy trials to adapt for the High-Tech segment. Camelot has a high yield potential and has an excellent post-harvest quality, even up to 20 days and has very low waste percentages. The flavour, shape and colors are comparable with the benchmark in this segment.
Sensera A medium, great tasting, truss variety with an average weight of 95-110 grams.
The Sensera truss is best presented as a 6-pack and has a perfect on the shelve performance because of the firm green part which can also act as a natural handle. In consumer evaluations this variety scores very high on perceived freshness and buying intent. Even after 8 – 10 days.
Goutine
This large specialty tomato is known for its stunning and vintage taste experience.
The variety has an average fruit weight of 90-120 grams and is grown (and already famous) in multiple places around Europe.
Summersun Summersun is known to be the best tasting yellow cherry tomato in the market and has an average fruit weight of 10-12 grams. This tomato has a big entourage of enthusiasticpartners along the chain; the tomato thatputs a smile on the consumers face.
Curious? Curious about our varieties? Or other solutions we can offer?
Your invited to meet the team in our taste experience center @Delphy Improvement Center in Bleiswijk. In our mini supermarket you can taste the highlights and we can discuss our full program. Data performance is available.
Only togethergood tasting tomatoes and on-the–shelve concepts can grow into lasting partnerships.
We are happy to contact you for an appointment from April onwards. If you can’t wait, please contact our team.
The Perfect Snack Tomatoes? It’s All About Adjusting the Timing
Posted on Feb 01, 2022
An interview with: Arjan van Steekelenburg, Produce Chain Manager / Trade and Retail Account Manager
Juan Jeronimo Montes, Product Development Specialist, Hazera España
Adults and children everywhere are opting more and more for new varieties of fresh produce that don’t require any special effort or preparation. In response to this global trend in healthy veggie snacking, Hazera, a global leader in the seed industry and tomatoes in particular, has developed the Camelot Tomato—a real “Tada” product that changes the game for the whole supply chain.
The Camelot is just like the legendary castle it was named after, a place of harmony and a stronghold. Its unique taste, flawless appearance, sweetness, and extraordinarily long shelf life make it worthy of its noble title.
For about 15 years, growers have been harvesting tomatoes while still green, and letting them ripen and redden during transportation. In this case, however, Arjan van Steekelenburg explained to us that: “Unlike most tomatoes of this kind, the Camelot should not be harvested too early. In order for it to reach full potential, growers must let it ripen on the vine, and pick it only once it has reached its unique shade of red. Nobody can manage the ripening process better than the plant itself. You just need to get the timing right for great results. From the moment the tomatoes are harvested, as they move along the entire supply chain and up to the consumer’s table… or often lunchbox nowadays, they will keep fresh and tasty for up to 20 days.”
And that is an amazing figure by any standards. Growers will fully reap the benefits once they make this shift in their minds. Not only them, but the entire supply chain will be optimized, because from the time they get on the retail shelf, Camelot tomatoes still have between 7-12 days of freshness left. As consumers, we can buy a larger weekly supply for our homes, knowing that if not on this weekend, we can still enjoy them the next one. Chances of that are slim though, because after tasting them, we don’t think anyone can resist eating them for so many days:)
The best part is that everyone gets to benefit from these advantages: growers, distributors, retailers, grocery shoppers, and whoever else consumes food at home.
Juan Jeronimo MONTES says: “We believe Camelot tomatoes represent a revolution in the sector for other reasons too. Even in regions with varying climates like Morocco and Spain, they can be grown and harvested all year round, throughout the seasons. These are highly productive plants that make for very profitable business, while consumers get more value for their money. Our team works closely with growers and distributors in these countries, providing advice, technical support, and assistance, regardless of location, growing method, or external conditions.”
Growers are tempted out of habit to harvest tomatoes green. These pictures illustrate how the fruit develops within 17 days, depending on the stage it was at when harvested:
Day 1 (Harvest)
Too Early
Right on Time
Too Late
Day 17
Too Early
Right on Time
Too Late
It is clear that when Camelot tomatoes are harvested at the right time, red and ripe as shown on the middle column, they remain fresh and with great taste, brix, and no cracking on day 17!
Who Stands Behind the Camelot tomato?
Hazera, part of the French Limagrain Group, has decades of experience with state-of-the-art technology in breeding, developing, producing and marketing varieties and seeds in a wide range of vegetable crops around the world.
The company is headquartered in Israel and The Netherlands, with subsidiaries in twelve countries, and an extensive distribution and technical support network serving over 100 additional markets. This enables the team to anticipate and respond to local needs by creating varieties that fit specific climates, growing conditions, and market requirements.
Primed seeds: the next step in top quality onion growing
Posted on Jan 20, 2022
Hazera has been developing and selling primed onion seeds since 2009. This experience translates into the market as the share of primed seeds is increasing. Many growers are discovering the benefits. Primed seeds can ensure faster crop development after sowing, more uniformity in the crop and final product and better quality onions. That is why it is also interesting for you.
New watermelon varieties offering solutions for the chain
Posted on Jan 20, 2022
In recent years we have witnessed various trends in the consumption of vegetables and fruits.
One of the most notable trends is in the watermelon category.
Not inconvenient anymore
Watermelon was long perceived as inconvenient. Especially with decreasing households, watermelons were found too big, giving too much waste and too heavy to carry. Also the lack of good taste and quality was a reason for people to buy other fruits. With the introduction of the high quality, high tasting seedless mini and midi watermelons, consumption is increasing rapidly, in some countries over 10% in the last 5 years. Watermelons are used as a healthy snack, during dinner or lunch or as refreshing drink.
3rd choice of consumers
Watermelon is gaining popularity worldwide staying in the top 5 of fresh consumed fruits globally. In the European Union watermelon is the 3rd choice of consumers as refreshment after apples and oranges. In USA watermelon is 3rd choice after bananas and apples. With the COVID pandemic people started to focus even more on health. Another push forward for watermelon consumption.
Yearround offering
Hazera’s global experience in the watermelon industry provides solutions that fit the needs of all partners in the fresh chain now and in the future through close collaboration. Due to our intensive breeding efforts we are able to offer year round, high quality, high tasting watermelons.
New launches in Spain
Hazera launched 3 new seedless watermelon varieties in Murcia, Spain targeted for the South European watermelon producers:
• Margay, a uniform, crunchy, great tasting midi watermelon with great feedback from Spanish retailers targeting 2 categories at the same time: fresh cut & fresh.
In the mini seedless category 2 novelties were highlighted for the Spanish production:
• 50037 a mini of 1.3-2.1 kg featuring excellent crunch and taste which was very well appreciated by retailers.
• Latest newcomer 50041 a nice, red round watermelon with excellent shelf life capacity is showing good results in both indoor in Almeria as well as the open field in Murcia.
Looking for more insights? Or curious on the solutions we can offer?
Contact us. We are happy to meet.
In European supermarkets, the sales of snack tomatoes are increasing rapidly by approx. 20% per year. In The Netherlands, snack tomatoes have a market share of nearly 38%.
“At Hazera we are constantly looking for solutions to tackle the challenges of the supply chain”, says Produce Chain and Business Development Manager, Arjan van Steekelenburg. “We are looking at what’s lacking in the market in order to jump into that space”.
High quality and high yield, the golden combination for Hazera onions
Posted on Nov 13, 2021
Hazera, part of Limagrain Group, is a specialist in the development, production and marketing of onion seed. The breeders have been working on strong varieties of excellent quality since the 1950s. The distribution of new, improved onion varieties is a slow process that can sometimes take more than 25 years. It is therefore important to have a good vision of what the market needs. What are the trends?
What Plant Viruses Can Teach Us About Human Viruses – COVID-19. Over the years, Hazera has acquired knowledge and practices to fight potential pests and viruses that threaten the yields and the quality of our products.
Globalization has driven the worldwide spread of biological material, and with it infectious plant diseases. For most plant viruses, there’s no cure – only prevention. Many of the measures used to fight human viruses, like COVID-19, are also effective against plant viruses. Effective disease management starts with knowing your pest, and then applying reliable and professional detection methods to catch diseases early. This includes employing a robust methodology for sampling and monitoring the affected plant population.
MDM: A key preventative approach
However, the most effective strategy is always avoidance or prevention through proper hygiene. This means taking steps to prevent the virus from spreading via contact with surfaces, clothing, tools – and even smartphones. At Hazera, we advise taking the following preventative approach, known as MDM: Measures – use of disinfectants, gloves, coats, masks, coveralls and additional protective steps Discipline – everyone follows the guidelines and instructions strictly and precisely Management – the process is led by professionals backed by the full commitment of the top administrative level
The MDM strategy depends on the firm commitment of all those involved. Just one person not complying can be enough to cause an outbreak or the secondary spread of a disease.
Hazera’s experts are happy to provide more information on preventing viruses and diseases in your crop. Do not hesitate to contact us.
Hazera’s Official Training Video: Tomato Brown Rugose Fruit Virus (ToBRFV)
Posted on Aug 30, 2021
We are happy to present Hazera’s training video and sanitation guide for dealing with the new ToBRFV virus.
The purpose of this video is to assist growers and farmers to gain a better understanding of the ToBRFV virus, and to share some practical advice and active measures for eradicating the growth of this virus through the use of stringent hygiene and highly effective sanitation. (more…)
Camelot
