Seedless is More is more than a slogan; it is a clear concept guiding the development of mini watermelons. Hazera’s seedless portfolio is designed to deliver value across the chain all year round, combining strong field performance with the quality and convenience expected by the market.
Seedless watermelons are increasingly shaping the category, driven by demand for consistency, ease of consumption, and reliable quality. Hazera responds to this with varieties that balance agronomic strength and eating experience, supporting both growers and commercial partners.
A concept that works across the chain
The Seedless is More approach connects performance in the field with results in the market. For growers, it means stable yields and greater profit potential. For retailers, it ensures fruit that holds firmness, appearance, and shelf life. For consumers, it delivers taste, freshness, and convenience.
,,Seedless is shaping the future of snacking fruit.” ~ Michal Taraska, Global Value Chain Lead
A strong portfolio from the Americas
Hazera’s mini seedless portfolio, developed across regions such as Brazil and Costa Rica exporting to EU, includes varieties like Exceed, Expert, Extazy, Lynx, Excelsior, and others that cover market requirement. These combine consistent quality, strong shelf life, and dependable performance under different growing conditions. The Central American season has now concluded, creating an opportunity to gather valuable feedback from growers across all varieties and further strengthen future development.
“Hazera’s watermelon performance in the fields gives us confidence and certainty. We know we will achieve high yields and excellent quality. That’s what we’ve seen with varieties like Extazy, and now with newer materials like Exceed. They deliver high Brix, great flavor, and attractive color. In addition, the thick rind supports transport and post-harvest handling. Overall, this translates into very good quality in personal-size watermelons.” ~ Producer in Guatemala
“For me, Extazy is a very resilient variety across different weather conditions, whether heavy rainfall or high temperatures. It also shows strong disease resistance. At harvest, the fruit is very uniform and durable, making it ideal for packing. In my opinion, it’s an excellent variety, I like it very much. ~ Producer in Costa Rica
Looking ahead, the Brazilian season is about to begin in June. Growers are preparing with high expectations, with Hazera’s seedless varieties playing a central role in their plans for the coming season.
“The 3N watermelon season is approaching here in Brazil, and the demand for Hazera materials continues to be the preferred choice among export-oriented growers. Hazera products meet all international market requirements, demonstrating that the quality and safety of them have already become a tradition among Brazilian producers. ~ Cardoso Marcelo, Technical Sales Consultant at HM.CLAUSE Brazil
Extazy: Leading the way
Extazy stands out as a flagship variety within the portfolio. With its long shelf life, uniformity, and deep red internal color, it delivers reliable performance from harvest through to consumption. It combines stability in the field with strong market appeal, helping ensure that quality is maintained throughout the supply chain.
“Hazera focuses on high-performance varieties, such as Extazy, along with high seed health quality & quality control, to provide satisfaction to our customers.” ~ Yoav Levy, Regional Product Manager for Cucurbits.
Strong demand and continued growth
The success of Hazera’s seedless varieties is reflected in the strong market demand from both existing and new customers. This momentum highlights the confidence in the portfolio’s performance and consistency, as well as its fit with evolving market needs. Hazera continues to work closely with partners to support this growth and ensure reliable supply for the seasons ahead.
Looking ahead
With Seedless is More, Hazera continues to focus on what matters most: connecting grower needs with market expectations through reliable, high-quality varieties. This approach positions the portfolio not only for today’s challenges, but also for the continued development of the category in the seasons ahead.
Would you like to learn more? Contact us!
