BLUSHELLA – A Rookie with a look of its own

Some rookies stand out through performance. Others are recognised the moment they enter the field. BLUSHELLA does both. 

This round hybrid radish catches the eye with its striking red-and-white striped skin, a natural pattern that gives every radish a distinctive appearance. The pure white flesh creates an attractive contrast, making BLUSHELLA a visually appealing choice for the shelf, the bunch and the snack box. 

But its looks are more than a first impression. BLUSHELLA combines its unique appearance with mid-early maturity and strong performance in year-round indoor and outdoor production. It is suitable for both bunching and pre-packing, giving growers flexibility across different market channels. 

In the field, its well-attached, medium-tall and robust leaves support efficient harvesting and handling. When grown in mixes with Hazera’s purple, red and white radish varieties, sowing density can be adjusted to match earliness, helping create attractive colour blends. 

For growers, BLUSHELLA combines production flexibility with a fresh market opportunity. For consumers, it brings something different to the shelf: trusted radish quality, a distinctive striped appearance and strong snacking appeal. 

A bold look.
A fresh opportunity. 

BLUSHELLA. Stripes that make a strong debut.