Tatiana Waldraff brings over 20 years of experience in agriculture, including 13 years in the seed industry where she led sales and portfolio management. Four months ago, she joined Hazera as CBC Manager for the Americas. In her role, Tatiana oversees the regional portfolio, ensuring it delivers added value across the supply chain—enhancing crop performance for growers while also improving taste and nutritional quality for end consumers through the introduction of innovative traits.

How does Hazera’s brand story have an impact on your day to day?
“As a consumer, I’m always searching for the best products for my family. Being part of Hazera—and contributing to the supply chain that brings nutritious, flavorful produce to tables every day—makes me both happy and proud. What really drew me to Hazera is the down-to-earth, back-to-basics mindset that runs through the company. When you visit a local market, it becomes clear why we do what we do. It inspires us to develop varieties that truly make sense—for the growers, the customers, and everyone along the supply chain. That’s the beauty of being part of Limagrain. As a company owned by growers, we have a strong sense of direction and stay focused on what really matters.”

Can you share a project when you felt this pillar in action?
“It’s not about a single project —it’s about what we do every day. We’re constantly striving to add value for all our customers, not just the growers, but also distributors, supermarkets, and ultimately, the consumers. We’ve moved beyond simply offering traits like disease resistance or higher yields. Now, we’re also focused on shelf life, flavor, and sustainable features that help us deliver nutritious, great-tasting products—while being mindful of the environment and making the most of the limited land we have.”

What motivates you most about being part of this Hazera’s journey?
“I really enjoy being out in the field with our growers. It’s always inspiring to see how hard they work and how our products help make their lives easier. But what’s even more rewarding is following that journey down the supply chain—to the packers, shippers, retailers, and ultimately, the end customer. That’s when you truly see the impact of our efforts—the results of all the hard work we put into R&D and product development as a company. It’s incredibly fulfilling.”

What excites you the most about Hazera’s future?
“I’ve always believed—and even before I joined Hazera, I knew—that we have some of the best genetics in the industry. Today, that’s clearly reflected in how we’re developing new varieties and bringing innovative products to market. For instance, we were among the first companies to introduce ToBRFV-resistant tomatoes in affected regions, which truly transformed the outlook for many growers. Hazera has consistently been a pioneer in solving real challenges faced by growers and customers alike—and that’s a legacy we’re proud to continue. Our focus remains on delivering varieties that bring added value across the entire supply chain. In the past, seed companies were primarily focused on yield and basic disease resistance, with growers as their main customers. But that’s no longer the full picture. In recent years, the industry has evolved to recognize the importance of every link in the chain—from distributors to retailers and ultimately the consumers. Now, traits like taste, nutrition, shelf life, and visual appeal matter just as much as yield. It’s pushed us to raise the bar and innovate in exciting new ways—whether it’s introducing unique colors, special flavors, or varieties that make fruits and vegetables more appealing to people of all ages. That’s what makes our work even more meaningful: we’re not just growing produce, we’re inspiring healthier, more enjoyable eating habits.”