The annual International Open Days in September are a long and well-known tradition. For many years we have presenting our full product range to international customers in the famous week 39. But times are changing. That’s why we decided to have a more focused scope on our Brassica portfolio this year. So the International Open Days will become the International Brassica Days, which can be visited upon appointment.
Local conditions and customers’ needs vary. The new approach this year to have a more focussed scope will help us to even better understand your needs and wishes. It will give us the opportunity to have more in-depth talks with you on our Brassica portfolio, the challenges you encounter, to give more technical advice for your area and to share the latest market trends and insights.
Brassica in the spotlight
The Brassica Days will take place from 27th until 29th of September in our breeding station in Warmenhuizen, The Netherlands and can be visited upon appointment. The event will focus on Western and Eastern Europe, Balkans and USA. During this event we will present our varieties on our demo field and visit our trial fields. We will talk about challenges in labour and present mechanical harvest solutions. The preparations for this event are in full swing. We are happy to keep you posted on the exact details of the program!
Wide range of newest tomato varieties in our demo greenhouse
Posted on Mar 04, 2022
Our dedicated High Tech tomato team started the preparations for our tomato demo at the Delphy Improvement Center in Bleiswijk.
The team, consisting of motivated colleagues from R&D to Commercial and Marketing planted a wide range of our newest hybrids in our screening and demo greenhouse. In this demo all important segments of the tomato category are present, like large loose, truss (large & medium) and Cherry (round & plum).
Partnerships During the season our team is monitoring the new tomato varieties very closely. Based upon all obtained insights and knowledge the best performing varieties, this can be on e.g. taste or yield, are selected. The information that we gather during the season is used to support and inform our partners all along the tomato value chain. Because together we grow the tomatoes of the future.
Highlights Over the last years Hazera has worked passionately to develop tasty tomatoes with benefits for the full produce chain. We are convinced that this year, again, we have a compartment full of exciting new varieties. This year we decided to expand our ‘high taste’ acreage in our greenhouse by 20%.
On display you will also find some highlights that are monitored for several years and which we are thrilled about. We are happy to present you the following great tasting varieties:
Camelot Camelot is a cherry plum variety (12-15 gr) which is very succesfull in Spain and Morocco.
This variety is the only variety which ripens to full red on the plant. In our HT demo we are doing agronomy trials to adapt for the High-Tech segment. Camelot has a high yield potential and has an excellent post-harvest quality, even up to 20 days and has very low waste percentages. The flavour, shape and colors are comparable with the benchmark in this segment.
Sensera A medium, great tasting, truss variety with an average weight of 95-110 grams.
The Sensera truss is best presented as a 6-pack and has a perfect on the shelve performance because of the firm green part which can also act as a natural handle. In consumer evaluations this variety scores very high on perceived freshness and buying intent. Even after 8 – 10 days.
Goutine
This large specialty tomato is known for its stunning and vintage taste experience.
The variety has an average fruit weight of 90-120 grams and is grown (and already famous) in multiple places around Europe.
Summersun Summersun is known to be the best tasting yellow cherry tomato in the market and has an average fruit weight of 10-12 grams. This tomato has a big entourage of enthusiasticpartners along the chain; the tomato thatputs a smile on the consumers face.
Curious? Curious about our varieties? Or other solutions we can offer?
Your invited to meet the team in our taste experience center @Delphy Improvement Center in Bleiswijk. In our mini supermarket you can taste the highlights and we can discuss our full program. Data performance is available.
Only togethergood tasting tomatoes and on-the–shelve concepts can grow into lasting partnerships.
We are happy to contact you for an appointment from April onwards. If you can’t wait, please contact our team.
What Plant Viruses Can Teach Us About Human Viruses – COVID-19. Over the years, Hazera has acquired knowledge and practices to fight potential pests and viruses that threaten the yields and the quality of our products.
Globalization has driven the worldwide spread of biological material, and with it infectious plant diseases. For most plant viruses, there’s no cure – only prevention. Many of the measures used to fight human viruses, like COVID-19, are also effective against plant viruses. Effective disease management starts with knowing your pest, and then applying reliable and professional detection methods to catch diseases early. This includes employing a robust methodology for sampling and monitoring the affected plant population.
MDM: A key preventative approach
However, the most effective strategy is always avoidance or prevention through proper hygiene. This means taking steps to prevent the virus from spreading via contact with surfaces, clothing, tools – and even smartphones. At Hazera, we advise taking the following preventative approach, known as MDM: Measures – use of disinfectants, gloves, coats, masks, coveralls and additional protective steps Discipline – everyone follows the guidelines and instructions strictly and precisely Management – the process is led by professionals backed by the full commitment of the top administrative level
The MDM strategy depends on the firm commitment of all those involved. Just one person not complying can be enough to cause an outbreak or the secondary spread of a disease.
Hazera’s experts are happy to provide more information on preventing viruses and diseases in your crop. Do not hesitate to contact us.