Camelot – Long lasting quality for your customer

In European supermarkets, the sales of snack tomatoes are increasing rapidly by approx. 20% per year. In The Netherlands, snack tomatoes have a market share of nearly 38%.
“At Hazera we are constantly looking for solutions to tackle the challenges of the supply chain”, says Produce Chain and Business Development Manager, Arjan van Steekelenburg.  “We are looking at what’s lacking in the market in order to jump into that space”.

Not a race to the bottom

Price is becoming increasingly important in the snack tomato segment. But at Hazera they’re not interested in joining a race to the bottom – they’re looking to create value for growers and partners. Arjan says: “We’re obviously looking for good taste and colour but we’re are also focusing on shelf life and product uniformity. Aspects that are of great importance for the whole chain, including consumers.


This constant search for the perfect snack tomato resulted in a new variety: Camelot. Named after the legendary castle of King Arthur and his knights, Hazera’s new snack tomato promises to be just as solid as the fortress from the stories.

“The tomato’s robustness is evident in its shelf life” says Arjen, “and the consumer won’t notice a difference at all in taste compared to the rest of the segment.” Hazera has been able to take huge steps when it comes to shelf life, working in close cooperation with growers in Morocco and Spain. That partnership resulted in finding the sweet spot for harvesting, so that Camelot stays fresh for a long period of time, both in the supermarket and in consumers’ kitchens.


Camelot was developed specifically for the winter segment, to be grown in Spain and Morocco. “That’s where it performs best, by far. The cultivation circumstances are different there, and you’ll want a much more consistent production, with consistent quality. With Camelot, we’ve noticed that weight, taste and colour are relatively consistent throughout the season.”

Talking about production per square metre, there’s nothing to complain about either – compared to the standard, Camelot produces “very well”, Arjan says. “There is enough opportunity for growers and traders to make a profit. It’s a very productive and easy plant to grow.”


High Brix, nicely red, long shelf life

Tests have shown that Camelot has a Brix value between 8 and 10. Shape size and average fruit weight is comparable to industry standards.

When it comes to colour, Camelot also performs well in tests. “Nicely red,” Arjan calls it. But the main advantage, he emphasises, is the long shelf life, at a consistent, solid quality. Especially now, during a Global Pandemic when consumers visit supermarkets less often, that’s key. “As a supermarket, you need to ensure a consistent high quality, in order not to disappoint the customer. I believe this variety is perfect for that, because we can promise less disappointment.”

Hazera and its production partners in Spain and Morocco are growing this variety successfully.
If you are interested in our long- lasting quality snack tomato Camelot, contact us or your own supplier for samples.

Arjan van Steekelenburg
+31 6 42 48 07 35

Source: AGF


Experience days 2020 – Keynote speakers offering latest insights on our crops and other interesting topics!

Schedule your meeting now to get the best seat:
Date: 22-24 September 2020, daily from 09.00 h.

Our digital Experience days are approaching. We, and our keynote speakers, are ready to offer you and our customers the latest insights on our crops and many other interesting topics like water management, sustainable agriculture and consumer trends.

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Hazera’s Onion Study Tour 2019

Share moments, share success
Last week we organized the 8th Onion Study tour in the Netherlands. Growers, processors and packaging providers from all over the world visited various locations in the Netherlands to learn all about year round export of quality onions. Reflecting the theme ‘share moments, share success’, the participants visited Dutch companies in processing, packaging and exporting onions. They also learned about the use of natural enemies for disease control and how we, Hazera, develop the onion varieties of the future. During the week, we visited interesting onion fields, presenting Hazera’s current commercial range as well as our breeding trials.

Fruitful partnerships
The Onion Study Tour offers our key relations and companies that we were visiting an excellent platform for networking, exchange information and ideas and build fruitful partnerships!
The Onion Study Tour was highly appreciated by all participants, who went home with increased knowledge and new experiences.

Thanks to all our partners for this successful Onion Study Tour 2019. We look forward to welcoming you at one of our upcoming events!


Fruitful partnerships

Together with growers, Hazera is extending its close contact partnership approach all along the fresh produce supply chain. We offer you true partnership, bringing superior value through our variety breeding and products. We seek to contribute to your growth, to generate better business. Choices in variety breeding, product and concept development are made based on preferences expressed by you as a partner in processing, trade or retail. Hazera is open to long term cooperation enabling you to differentiate your offering and create sustainable competitive advantages.