From May 24th to May 26th Hazera organized the 2nd international Short day Onion Seminar, with participants from 14 countries. Important markets like Brazil and Africa were the focus. We expect to make a strong increase with our portfolio there.
The first day was at the new facility in Berurim. Yehuda Olshansky, Head of Marketing, welcomed the group and then Zvi Amit gave a presentation about the global seed industry, with focus on worldwide trends in food and population growth. Global Product Manager Wim van der Heijden presented information about the global onion market and Hazera’s market shares.
In the afternoon Regional Product Manager Nathan bar Shavit presented specific technical information for the different regions. Both groups were toured around in the Quality Control department in Berurim.
There were also presentations by Hovav Shor on onions production, Reinout de Heer on global onion breeding and Ross Peters on breeding for Africa and Brazil.
Wednesday was a more outdoor day, with visit to an onion field of Orlando, followed by a visit to Yaham facility, in the Western Negev (South of Israel), which is a brand new onion processing site. After lunch the group was toured around in Hazera’s seed processing facility in Sderot. Itzik Viloga explained in detail how Hazera is upgrading their seeds to the highest quality. Later that day, Hazera organized a special event at the onion breeding field at Kefar Truman with explanations and exchange. That was, no doubt, the highlight of the seminar which was well planned and prepared, thanks to big efforts of the onion team.
On the last day, Hazera invited Dr. Tuvia Yaacoby to explain the participants on how to deal with certain weeds, effective usage of herbicides and how to avoid as much as possible herbicide damage to the onions. Ami Gips from Netafim company lectured about irrigation, especially drip irrigation.
The event showed once more that Hazera is committed and dedicated to onions. For example by the Hazera Onion Pest and Disease app. This app can be downloaded for free in the Apple store and on Google Play.
This seminar was a great success, with thanks to Hazera local and global team who spent a lot of resources and with a special thanks to Hazera Marcom specialist, Nili Snir, who was responsible for the organization.
We’re already looking forward to the next short day onion seminar!