Hazera’s innovations for the fresh chain at Fruit Logistica 2016

Seed company Hazera will be presenting new opportunities for the fresh produce supply chain at Fruit Logistica 2016, one of the biggest events in the fresh produce business, held from February 3rd to February 5th in the Messe exhibition center in Berlin, Germany.

Hazera focuses on delivering superior value all along the chain, through dedicated vegetable variety breeding and support, creating products that respond to particular needs and open growth opportunities. This is accomplished through long-term cooperation with growers, processors, traders and retailers.

red pointed cabbage Tinty at Fruit Logistica 2016Gusto tomato at Fruit Logistica 2016


Several successful varieties will be on show demonstrating Hazera’s products and partnering approach.
Dutch grower TB&S for example discovered the outstanding qualities and attractiveness of new pointed red cabbage, Tinty, and brought it to the shelves of leading retail chains. TB&S Co-director, Michel Timmerman: “For us, partnering with Hazera means building on their experience, adding ours, and thus benefiting together from chain-oriented innovative thinking.”

To find out more, industry professionals are most kindly invited to share thoughts and ideas at the occasion of Fruit Logistica 2016.
Of course our special invitation goes to representors of the press and media. For further information please visit us at our stand A-21 in hall 3.2. You can also call Arjan van Steekelenburg, tel. +31 6 4248 0735.

Goutine – delicious taste in a big tomato

Goutine, bred by Hazera, is a unique tomato. It offers food-lovers a distinctive, excellent aromatic taste and an attractive appearance in a full size tomato. Goutine, with its juicy bite, is bringing the taste back into the kitchen. A result of 15 years of breeding; developed, grown and marketed in close collaboration with our partners in the supply chain; and preferred by many consumers.
You are kindly invited to meet Goutine at our stand at Fruit Logistica 2016.