Held annually in Mossoró-RN, Expofruit – International Fair for Irrigated Fruit Crops – show samples of the fruits grown throughout the state, especially in the regions of West and Assu Valley. It is considered the most important of the country for tropical fruit crops with the objective to promote the products and won the attention of large investors and exporters, responsible for taking big part of the fruit production of the region to several locations across the world. This year the event happened from 24/09 to 26/09.
Hazera participated in the fair in partnership with our local retailer Sao Paulo Agro, where we have worked together and achieved a very good market share in the region, with excellent products results in the field. Our main objectives were to strengthen the relationship with our customers and to promote the new brand “Hazera” (after Hazera Genetics) in the mother company, Limagrain Group, and now is consolidated under a single brand.
These objectives were met, we received visits from several producers and partners in the region and other parts of the country too, like from São Francisco Valley. It was a great opportunity to exchange information and experiences that help us to always better serve the needs of our customers.
The event was a great success and we thank São Paulo Agro by the partnership, and thank everyone who visited us at our booth.