As an Israeli-based enterprise, not only that we benefit from direct access to Israel’s world-famous agricultural expertise, but our close relationships with renowned local research institutions such as the Volcani Institute and the Hebrew University generate fruitful collaborative research ventures.

A multinational organization
Hazera Genetics is active in about sixty countries worldwide and has at present four subsidiaries: in Spain, Turkey, China and the USA. In addition to a global distribution network that makes our seeds available, we are able to share with our growers our in-house experience and knowledge in relation to growing our varieties.

We’re part of the Vilmorin group of companies - a group composed of seed companies that each of them is a major player in the international seed industry. In addition to allowing us access to new markets, this alliance enables information-sharing and the generating of productive collaborations with our sister companies and their own research avenues.

An enterprise that is science-based
A major part of our efforts is dedicated to R&D: about one-third of our employees are involved in research and as much as 12% of our annual turnover is directed into R&D activities involving cutting edge laboratories and technologies. Not only that, but a very high percentage of our workforce are academics and many of them possess post-graduate degrees in genetics and agronomics. Our science-minded spirit and collaborations account for some of the most groundbreaking agricultural products out there such as mini-size watermelons, Daniella – the tomato variety that is world-famous for its tempting red color and extended shelf life and our revolutionary interspecific hybrid cotton, which is changing the picture for cotton growers and industrialist in many parts of the globe.

Service is the name of our game
We believe in customer relationships that are ongoing and enduring. We regularly share with growers our experience and collected data on the traits and advantages of our products. We keep close relations with supermarket chains and market-directing enterprises, to learn of consumer preferences and reaction to innovation, which we then embed in our breeding programs.
By considering the welfare of growers, consumers and the environment, we set new standards in breeding varieties with better yield and a wider set of resistances. We always remember that at the end of the long and complex breeding activity awaits the palate and eye of the fresh produce consumer.