Committed to innovation
Hazera’s breeders and scientists are determined to deliver to its customers world-wide tailored varieties with an innovative set of traits by combining decades of experience in breeding with cutting-edge technology. Hazera promotes this innovation process by reinvesting >20% of its revenues in R&D.
Meeting the future challenges of growers, plant raisers, retailers, processors and consumers requires foresight. Hazera achieves this through extensive market sensing, market experimentation and lead user collaborations. Our strong market orientation guides breeding and research activities. New varieties released by Hazera deliver better yields of first-class fresh produce, robust performance, resistance to pests, diseases and environmental conditions, as well as consumer appeal, all in a superior seed package. Anticipating market trends is key as variety development takes time.
Conventional breeding techniques form the core of Hazera’s vegetable breeding process. These core activities are enhanced through the development of breeding technology that reduces our time-to-market. Our scientists stimulate breeding progress through their expertise in fundamental disciplines including plant pathology, physiology, biochemistry, cell biology, genetics, bioinformatics and scientific computing. Hazera is committed to actively exploiting next-generation to breeding technology in the areas of DNA sequencing, phenotyping, and data management to increase the efficiency of breeding and technology development.
Hazera’s R&D has a global presence, with four R&D centers and eight breeding stations located in key agricultural and horticultural areas. This allows us to extensively assess the performance of our varieties prior to release to ensure their adaptation to local and regional environmental conditions and growing practices. Our R&D centers engage in cooperative projects with various breeding technology providers including research institutes and universities to further enhance scientific progress. In addition, as a member of the Limagrain Group, Hazera leverages the global R&D network and technological capability of one of the world’s largest seed companies.