Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

For more information about ToBRFV, click here

New watermelon varieties offering solutions for the chain

In recent years we have witnessed various trends in the consumption of vegetables and fruits.
One of the most notable trends is in the watermelon category.

Not inconvenient anymore
Watermelon was long perceived as inconvenient. Especially with decreasing households, watermelons were found too big, giving too much waste and too heavy to carry. Also the lack of good taste and quality was a reason for people to buy other fruits. With the introduction of the high quality, high tasting seedless mini and midi watermelons, consumption is increasing rapidly, in some countries over 10% in the last 5 years. Watermelons are used as a healthy snack, during dinner or lunch or as refreshing drink.

3rd choice of consumers
Watermelon is gaining popularity worldwide staying in the top 5 of fresh consumed fruits globally. In the European Union watermelon is the 3rd choice of consumers as refreshment after apples and oranges. In USA watermelon is 3rd choice after bananas and apples. With the COVID pandemic people started to focus even more on health. Another push forward for watermelon consumption.

Yearround offering
Hazera’s global experience in the watermelon industry provides solutions that fit the needs of all partners in the fresh chain now and in the future through close collaboration. Due to our intensive breeding efforts we are able to offer year round, high quality, high tasting watermelons.

New launches in Spain
Hazera launched 3 new seedless watermelon varieties in Murcia, Spain targeted for the South European watermelon producers:
Margay, a uniform, crunchy, great tasting midi watermelon with great feedback from Spanish retailers targeting 2 categories at the same time: fresh cut & fresh.
In the mini seedless category 2 novelties were highlighted for the Spanish production:
50037 a mini of 1.3-2.1 kg featuring excellent crunch and taste which was very well appreciated by retailers.
• Latest newcomer 50041 a nice, red round watermelon with excellent shelf life capacity is showing good results in both indoor in Almeria as well as the open field in Murcia.

Looking for more insights? Or curious on the solutions we can offer?
Contact us. We are happy to meet.

Mark van der Zouwen
Cucurbits Global Product Manager
Mark.van.der.zouwen@hazera.com

Arjan van Steekelenburg
Chain Manager Fresh Produce
Arjan.van.steekelenburg@hazera.com

Yoav Levy
Cucurbits Regional Product Manager
Yoav.levy@hazera.com

 

High quality and high yield, the golden combination for Hazera onions

Hazera, part of Limagrain Group, is a specialist in the development, production and marketing of onion seed. The breeders have been working on strong varieties of excellent quality since the 1950s. The distribution of new, improved onion varieties is a slow process that can sometimes take more than 25 years. It is therefore important to have a good vision of what the market needs. What are the trends?

Continue reading “High quality and high yield, the golden combination for Hazera onions”

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